Is Rebranding Really a Thing?

July 10, 2019 by
  Some claim a company’s brand is its most valuable asset, while a logo can have a powerful impact on consumer behaviors. Household names like Coca-Cola, Tropicana and Gap are just a few examples of companies that have enjoyed tremendous success and endured rebranding failures. But how much can packaging, imagery and marketing tactics really […]

Alumni Spotlight – Charles Cho ’99

June 17, 2019 by
A triple alumnus of the UCF College of Business, Charles Cho ’99 is Professor of Accounting and the Erivan K. Haub Chair in Business & Sustainability at the Schulich School of Business, York University. He also worked for KPMG LLP and other public accounting firms for several years in auditing and taxation. Cho is a […]

Real Estate Trends You Need to Know in 2019

June 11, 2019 by
We all know trends change with the seasons – here are the current real estate trends to watch out for when heading to market.   One thing we know about the real estate market is that change is constant. Naturally, that means there are just as many good times in the marketplace as there are […]

Are Smart Cities Really a Thing?

May 20, 2019 by
As technology rapidly improves and provides people with a never-ending list of ways to stay connected, those responsible for urban planning are finding new ways to integrate connectedness with essential city services. Cities like Orlando are jumping into the smart city movement with hopes to build a data-driven infrastructure that will support safer, cleaner and […]

Teaching Leadership: Is It Really a Thing?

May 20, 2019 by
Some people are born with leadership skills, but that doesn’t necessarily mean others can’t learn. Dr. James T. Brown packs an impressive 16 years of increasingly responsible leadership positions at NASA and later worked as a consultant and trainer in leadership, project management and decision making before becoming a faculty member at the UCF College […]

UCF College of Business Alumnus ‘Gets to the One’ with Integrated Business Degree

May 15, 2019 by
It’s been almost two years since graduation for Shyam “Shy” Desai, ’17, who has flourished in his dream career at 360Fuel, an Internet of Things (IoT) company delivering connected fueling and C-Store retail. As the Digital Director, Desai works with 360Fuel’s disruptive technologies to progress the physical world with frictionless commerce and personalization. The path […]

4 Home Improvement Projects With the Worst Return on Investment

April 11, 2019 by
If you are looking to remodel your home – you can save big by skipping out on these 4 real estate projects. Remodeling is an important factor when adding value to your home and it’s a great way to incorporate a fresh, new style into your daily life. Whether you are remodeling to prepare your […]

Integrated Business Students Impress Judges, Enterprise Holdings Staffers at Spring 2019 IB Competition

April 4, 2019 by
ORLANDO, Fla. – Three Integrated Business (IB) students wowed a panel of business executives and took first place at the Integrated Business Competition on Friday, March 29. Students Angelena Klosner, Aaron Shishilla and Courtney Craig of team “Wack to Six-Pack” received top honors among the crowd of eight semi-finalist teams consisting of 40 students. The signature […]

Withum Gift Takes UCF Accounting Lab from Drab to Fab

April 3, 2019 by
UCF College of Business Unveils Newly Remodeled Withum Learning Lab   ORLANDO, Fla. – The accounting lab at UCF College of Business got a much-needed makeover thanks to national accounting firm Withum. The newly named Withum Learning Lab, unveiled during a ribbon cutting ceremony Wednesday, March 27, provides tutoring services and collaboration space to thousands […]