Wednesday, Nov. 28, 7:30 a.m.
Measuring the ROI of Your Branded Mobile App
Branded mobile apps are an innovative way businesses can connect with customers and increase brand engagement and loyalty while leveraging customer use of smartphones. We know why businesses launch them, but do branded apps actually enhance a company’s financial performance? Research indicates that the answer is “yes,” but careful design is crucial.
Dr. Eric Boyd, Associate Professor of Marketing, will discuss the customer benefits provided by branded apps, their financial impact and how this impact can change based on how the app is designed.
The Dean’s Speaker Series is now at a new downtown Orlando location, the UCF Executive Development Center at 36 W. Pine St. Seating is limited, so please RSVP today!
Refreshments and parking are included with registration.
We look forward to seeing you there!
Brought to you through the generous support of our sponsor.