Thursday, May 30, 7:30 a.m.
MAt times, companies both big and small are moved to re-brand themselves. This is a challenging endeavor because, if not approached in a methodical and conscientious manner, a re-branding effort can sever valuable relationships with customers.
Carolyn Massiah, Ph.D., Lecturer in the UCF College of Business Department of Marketing, will discuss the five proven techniques allowing a company to be N.I.C.E.R. to their customers during the re-branding process.
The Dean’s Speaker Series is now at a new downtown Orlando location, the UCF Executive Development Center at 36 W. Pine St. Seating is limited, so please RSVP today!
Refreshments and parking are included with registration.
We look forward to seeing you there!
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