People Group Archives: Marketing Faculty

Eric C. LaBat Senior Vice President, Business Marketing Seacoast Bank Eric LaBat is the Business to Business Marketing Leader for Seacoast Bank and an Adjunct Professor of Marketing at the University of Central Florida College of Business in Orlando. At Seacoast Bank, Eric is responsible for executing strategic marketing initiatives and driving organic growth across […]

As an award-winning researcher, Dr. Yayla-Kullu studies a firm’s decisions under competitive pressures and increasing product variety, in particular when the resource capacity is constrained. She has publications in top-tier journals such as Production and Operations Management and Decision Sciences. Her dissertation won the 2008 Runner-up Award in the prestigious APICS George and Marion Plossl […]

Department of Marketing

Ramarao Desiraju, Ph.D., is the Chair of the Department of Marketing and a professor of marketing at the University of Central Florida. His research employs both game theoretic and empirical analyses, and examines optimal marketing mix choices along with incentives related issues in sales force management and in business-to-business settings (for instance, between manufacturers and […]

Department of Marketing Faculty Page: webcourses.ucf.edu/eportfolios/21430

Axel Stock is an Associate Professor of Marketing in the College of Business at the University of Central Florida. He was a visiting scholar at the European School of Management & Technology (ESMT) in Berlin, Germany, in Spring 2015 and a visiting professor at the University of Seoul, South Korea, in Summer 2018. Dr. Stock […]

Dr. Pradeep Bhardwaj is the Associate Dean for Faculty, Research and Graduate Programs and the Carl H. Galloway Professor of Marketing in the College of Business. He has a distinguished career, previously serving as the Chair of the Department of Marketing (2018-2024) and as the Doctoral Program Coordinator (2011-2018). In 2023-24, Dr. Bhardwaj was an […]

Anand Krishnamoorthy is an associate professor of marketing at the College of Business Administration, University of Central Florida. He received his Ph.D. from the University of Texas at Dallas and his B.Tech. from the Indian Institute of Technology Madras. His research interests include advertising competition, distribution channels, and sales force management. His research on these […]

Dr. Xin He is Associate Professor of Marketing at the College of Business, University of Central Florida. He earned his Ph.D. in Business Administration from the Joseph M. Katz Graduate School of Business, University of Pittsburgh in 2004. Dr. He has been a faculty member at the University of Central Florida since Fall 2004 and […]

Yael Zemack-Rugar is an Associate Professor of Marketing at the University of Central Florida’s College of Business. Her research focuses on goals and motivation, often at the intersection with emotions. Much of Dr. Zemack-Rugar’s work focuses on self-regulation goals, which involve tradeoffs between short- and long-term goals, like enjoying cake versus losing weight, going on […]