Department of Marketing

Axel Stock is an Associate Professor of Marketing in the College of Business Administration at the University of Central Florida. Furthermore, he was a visiting scholar at the European School of Management & Technology (ESMT) in Berlin, Germany in Spring 2015. Dr. Stock has taught Marketing Management and Marketing Strategy in the undergraduate and MBA programs at UCF, and he teaches the doctoral seminar in Marketing Models. In his research, Dr. Stock applies tools from game theory and industrial organization to study Competitive Marketing Strategy. He also pursues empirical research to test the implications of his theoretical models. In his focal research stream, he examines how companies can use product scarcity to improve their business outcome. More recently, he has been interested in issues related to sales force and pricing strategies. His studies have been published in Marketing Science and Management Science, two premier academic journals for quantitative marketing research. Dr. Stock serves as an ad-hoc reviewer for Marketing Science, Management Science, the Journal of Marketing Research and Quantitative Marketing & Economics. In 2010, Dr. Stock was selected as the winner of the Excellence in Research Award from UCF College of Business.

He holds a Ph.D. in management with specialization in marketing and an MS in economics from Purdue University. He is a native of Germany.

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