Anand Krishnamoorthy is an associate professor of marketing at the College of Business Administration, University of Central Florida. He received his Ph.D. from the University of Texas at Dallas and his B.Tech. from the Indian Institute of Technology Madras. His research interests include advertising competition, distribution channels, and sales force management. His research on these topics has appeared in Marketing Science, Decision Sciences, International Journal of Research in Marketing, and European Journal of Operational Research.