People Group Archives: Department of Marketing

I am an Associate Professor of Marketing at UCF College of Business, where I bring my 10+ years of experience in academia and industry to advance the field of marketing and retail transformation. I explore the intersection of product market strategy (innovation, social media, etc), non-product market strategy (sustainability, business-government relationships, etc), and emerging technologies, […]

Thyagarajan Subramanian, who prefers to be called Raja, is an Assistant Professor of Marketing at the College of Business Administration, University of Central Florida. He obtained his Ph.D. in Marketing from the University of Texas at Dallas. Raja’s research mainly focuses on advertising in the context of e-commerce, the on-demand economy, and traditional retailing. He […]

After more than 40 years in the corporate world as an entrepreneur, Bill decided to transition to the academic world, where he could provide training and insight to the next generation of leaders. Until 2019, he was co-founder and CEO of ClearSky Technologies, a pioneer in the delivery of hosted services to the cellular industry. […]

A marketing professional with more than 25 years of experience, Michael Kaplan recently transitioned to academia. Since 2021, he has been an Adjunct Instructor in the Marketing Department at UCF College of Business. He brings a balance of theory and practice that engages students and challenges them to find actionable insights to make the most […]

PhD student in Quantitative Marketing. Research Interest: Digital Marketing, Online Retailing Platforms, E-commerce. Education: MBA 2019, Marketing, Allameh Tabataba’i University, Tehran. B.SC 2015, Industrial Engineering, AmirKabir University of Technology – Tehran Polytechnic, Tehran.

Dr. Juncai Jiang is an Assistant Professor of Marketing at the University of Central Florida. He earned his Ph.D. in Management Science with a concentration on Marketing from Jindal School of Business, The University of Texas at Dallas. Prior to joining UCF, he was a faculty member at Virginia Tech. As a quantitative modeler, Juncai […]

David Luna (Ph.D., MBA) is a Professor of Marketing at the University of Central Florida. His main research interest is language in marketing communications. He has investigated how culture and language influence the effectiveness of marketing messages, both online and in traditional media. He is currently working in several projects studying human-machine interactions in the […]

Andrew Johnson holds the rank of Associate Lecturer, Supply Chain and Operations Management in the College of Business at the University of Central Florida (UCF). Prior to joining the faculty at the UCF, Andrew held the rank of Assistant Professor of Supply Chain and Logistics Management at Rowan University. There, Andrew was instrumental in the […]

Dr. Carolyn A. Massiah is the associate chair for the Department of Marketing and a lecturer in Marketing at UCF College of Business. She holds a Bachelor of Science in Business Administration degree with a dual emphasis of Marketing and Travel & Tourism Management from the University of New Mexico, a Master’s of Business Administration […]