Scott Bukstein has been a faculty member within the UCF College of Business since January 2010. He is responsible for directing the Undergraduate Sport Business Management Program at UCF and is the Associate Director of the DeVos Graduate Sport Business Management Program. In April 2018, Bukstein was also promoted from Instructor to Associate Instructor.
Prof. Bukstein leads the operations of an undergraduate academic program of about 400 students. In this role, Bukstein oversees the daily administrative operations of the sports business minor and manages business relationships with sport and entertainment organizations to establish volunteer, internship and job opportunities for students in the program. Bukstein also serves as the faculty advisor for the Sport Business Club at UCF. As Associate Director of the DeVos Graduate Sport Business Management Program, Bukstein helps lead one of the most prestigious graduate sport business management programs in the world.
Bukstein teaches the following undergraduate courses: Introduction to Sport Business Management (SPB 3003), Business Law in Sport and Entertainment (SPB 4251), Event and Facility Management in Sport (SPB 4304), Business Analytics in Sport (SPB 3119H), and Diversity and Social Issues in Sport (SPB 3603).
Bukstein teaches the following graduate courses: Sport Law (SPB 6406), U.S. Sport Industries: Challenges and Opportunities (SPB 6608), Event and Facility Management in Sport (SPM 6108), Professional Selling in Sport (SPB 6715C), and Sport Analytics (SPB 6706).
In addition, Bukstein is an Adjunct Instructor within the College of Business at the University of South Florida. He also currently serves as a lecturer during the annual summer Business of Sport Program at the University of Colorado. Bukstein also served as an Adjunct Instructor within the Graziadio Business School at Pepperdine University in 2018. Bukstein similarly served as an Adjunct Assistant Professor within the Goizueta Business School at Emory University from 2013-2015. Bukstein has also taught classes at UCLA on player development, team operations and athlete representation.
He also served as a consultant and researcher for the National Football League (NFL) from 2012-2020. He collaborated with his colleague and mentor Dr. C. Keith Harrison to advise the NFL on various matters related to occupational mobility patterns of leaders within the NFL, as well as on female spectators and influencers of the NFL brand. Examples of research reports co-authored by Harrison and Bukstein for the NFL are available at operations.nfl.com.
Bukstein also served as a consultant for the Ross Initiative in Sports for Equality (RISE), which is a not-for-profit organization founded by Miami Dolphins team owner Stephen Ross. Bukstein and Harrison developed and implemented a comprehensive academic curriculum focused on diversity, inclusion, respect and equality in sport.
Bukstein has also served as a researcher, consultant, and/or project manager for the Minnesota Vikings, Harvard University Athletics, the Global Sport Institute at Arizona State University, and Pepperdine University.
Before joining the faculty at UCF, Bukstein was an Adjunct Instructor at Saint Leo University. He taught Legal Issues in Sport and Risk Management in Sport courses.
He earned a bachelor’s degree in Sport Management and Communications from the University of Michigan. He received his law (juris doctorate) degree from the University of Minnesota Law School.
Prior to becoming a college professor and administrator, Bukstein worked as a corporate attorney at Faegre & Benson LLP (now Faegre Baker Daniels) in Minneapolis, where he represented clients in a wide variety of transactional matters, including public and private mergers and acquisitions, corporate finance and securities, venture capital financing and general corporate counseling. He provided legal counsel to several sport organizations, including negotiating the Naming Rights Agreement for Target Corporation’s sponsorship of the new Minnesota Twins baseball stadium and representing the Minnesota Hockey Ventures Group in its sale of the Minnesota Swarm lacrosse team. He is currently a licensed attorney in the State of Minnesota.
Bukstein’s research focus is on the intersection of sport and the law, collective bargaining in professional sport, intellectual property and brand development, business analytics in sport, the business of collegiate athletics and professional sports, the perceptions and academic performance of college student-athletes, mobility patterns and career paths of coaches and other executives, marketing to female sport consumers and influencers, and leadership and diversity/inclusion issues in sport. He has published numerous peer-reviewed journal articles as well as book chapters.
Bukstein is the author of a recently published book Intellectual Property in Sports & Entertainment: Leveraging Trademarks and Copyrights to Increase Brand Value. Bukstein is the author of another recently published book, Collective Bargaining in Professional Sports. He also wrote a book on college athletics titled The Business and Governance of College Sports. Bukstein is also the lead author and co-editor of Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency. In addition, he is writing a timely book titled “Bubble City: The Impact of the Global Health Pandemic on the Business of Sports,” which is scheduled for publication in 2021. Bukstein is also developing a book titled, “Believe in Yourself & Always Stay Humble: Optimizing Your Personal, Academic, and Career Potential,” which is scheduled for publication in 2022.
He served as a member of the Editorial Review Board for the Journal of Issues in Intercollegiate Athletics (JIIA) from 2010-14, and currently serves as a member of the Editorial Review Board for the Journal of Higher Education Athletics & Innovation (JHEAI).
In The News
Research and Publications
The Business and Governance of College Sport: Practical Strategies for Thought Leaders in Athletics and Higher Education to Improve the Overall Student-Athlete Experience
Scott Bukstein’s research focuses on how to leverage some of the revenues generated at the NCAA, conference and individual athletics program levels to develop innovative and sustainable higher education solutions that would prepare all student-athletes for career and personal success after college athletics.
In December 2011, National Basketball Association (NBA) team owners and the National Basketball Players Association (NBPA) entered into a new Collective Bargaining Agreement (CBA). The term of the CBA is ten NBA seasons, from December 8, 2011 through June 30, 2021. However, the NBA and the NBPA each have an option to terminate the agreement effective as of June 30, 2017 following the sixth season of the current CBA; the options must be exercised on or before December 15, 2016.