People Group Archives: Marketing Faculty

Ze Wang is Associate Professor in Marketing at the College of Business Administration. She received her PhD from University of Kansas in 2010. Dr. Wang’s research focuses on consumer behavior and customer experience analysis. In specific, her research interests span and combine three main areas: employee-customer interface and frontline management, social media and consumer-generated content […]

Dr. Michaels is Professor Emeritus of Marketing at the University of Central Florida. He served as Department Chair for 23 years. His Ph.D. degree in Marketing is from Indiana University’s Kelley School of Business. In his tenure at UCF, he has held Department Chair, Associate Dean and Executive Director (EDC) administrative appointments. He served on […]

Dr. Carolyn A. Massiah is the associate chair for the Department of Marketing and a lecturer in Marketing at UCF College of Business. She holds a Bachelor of Science in Business Administration degree with a dual emphasis of Marketing and Travel & Tourism Management from the University of New Mexico, a Master’s of Business Administration […]