Department Archives: Department of Marketing

Dr. Juncai Jiang is an Assistant Professor of Marketing at the University of Central Florida. He earned his Ph.D. in Management Science with a concentration on Marketing from Jindal School of Business, The University of Texas at Dallas. Prior to joining UCF, he was a faculty member at Virginia Tech. As a quantitative modeler, Juncai […]

David Luna (Ph.D., MBA) is a Professor of Marketing at the University of Central Florida. His main research interest is language in marketing communications. He has investigated how culture and language influence the effectiveness of marketing messages, both online and in traditional media. He is currently working in several projects studying human-machine interactions in the […]

Dr. Sönmez is Chair of the Department of Marketing and the former Associate Dean for Faculty, Research and Graduate Programs at UCF College of Business. She holds a doctorate from Penn State University, a Master’s degree from Clemson University, and a B.B.A. from Bernard Baruch College/City University of New York. Her research is interdisciplinary and […]

Andrew Johnson holds the rank of Associate Lecturer, Supply Chain and Operations Management in the College of Business at the University of Central Florida (UCF). Prior to joining the faculty at the UCF, Andrew held the rank of Assistant Professor of Supply Chain and Logistics Management at Rowan University. There, Andrew was instrumental in the […]

Department of Marketing

Ramarao Desiraju, Ph.D., is a professor of marketing at the University of Central Florida. His research employs both game theoretic and empirical analyses, and examines optimal marketing mix choices along with incentives related issues in sales force management and in business-to-business settings (for instance, between manufacturers and their resellers, or among co-marketing alliance partners). Dr. […]

Department of Marketing Faculty Page: webcourses.ucf.edu/eportfolios/21430