Department Archives: Department of Marketing

Yu-Shan is a doctoral student of marketing at the University of Central Florida’s College of Business. She has a master’s degree in marketing from the University of Manchester, UK. She worked in an academic institution affiliated with the government in Taiwan (Academia Sinica) for two years before pursuing her Ph.D. Her research interests include consumer’s […]

Mackenzie Bland is a doctoral student in the marketing Ph.D. program at the University of Central Florida. She obtained her B.S.B.A. from UCF in 2020 with University Honors, Honors in the Major, and Cum Laude status. She completed and published an undergraduate thesis as part of the Honors in the Major program in 2020, which […]

Dr. Juncai Jiang is an Assistant Professor of Marketing at the University of Central Florida. He earned his Ph.D. in Management Science with a concentration on Marketing from Jindal School of Business, The University of Texas at Dallas. Prior to joining UCF, he was a faculty member at Virginia Tech. As a quantitative modeler, Juncai […]

David Luna (Ph.D., MBA) is a Professor of Marketing at the University of Central Florida. His main research interest is language in marketing communications. He has investigated how culture and language influence the effectiveness of marketing messages, both online and in traditional media. He is currently working in several projects studying human-machine interactions in the […]

Andrew Johnson holds the rank of Associate Lecturer, Supply Chain and Operations Management in the College of Business at the University of Central Florida (UCF). Prior to joining the faculty at the UCF, Andrew held the rank of Assistant Professor of Supply Chain and Logistics Management at Rowan University. There, Andrew was instrumental in the […]

Eric C. LaBat Senior Vice President, Business Marketing Seacoast Bank Eric LaBat is the Business to Business Marketing Leader for Seacoast Bank and an Adjunct Professor of Marketing at the University of Central Florida College of Business in Orlando. At Seacoast Bank, Eric is responsible for executing strategic marketing initiatives and driving organic growth across […]

As an award-winning researcher, Dr. Yayla-Kullu studies a firm’s decisions under competitive pressures and increasing product variety, in particular when the resource capacity is constrained. She has publications in top-tier journals such as Production and Operations Management and Decision Sciences. Her dissertation won the 2008 Runner-up Award in the prestigious APICS George and Marion Plossl […]