Department Archives: Department of Marketing

Jessica Malberti is the Digital Marketing Manager at CrunchTime Information Systems and an Adjunct Professor of Marketing at the University of Central Florida College of Business in Orlando. At CrunchTime, Jessica is responsible for executing digital marketing strategy and optimization, which includes managing SEO, SEM, social media platforms, and MQL and SQL reporting. In this […]

I am an Associate Professor of Marketing at UCF College of Business, where I bring my 10+ years of experience in academia and industry to advance the field of marketing and retail transformation. I explore the intersection of product market strategy (innovation, social media, etc), non-product market strategy (sustainability, business-government relationships, etc), and emerging technologies, […]

Thyagarajan Subramanian, who prefers to be called Raja, is an Assistant Professor of Marketing at the College of Business Administration, University of Central Florida. He obtained his Ph.D. in Marketing from the University of Texas at Dallas. Raja’s research mainly focuses on advertising in the context of e-commerce, the on-demand economy, and traditional retailing. He […]

After more than 40 years in the corporate world as an entrepreneur, Bill decided to transition to the academic world, where he could provide training and insight to the next generation of leaders. Until 2019, he was co-founder and CEO of ClearSky Technologies, a pioneer in the delivery of hosted services to the cellular industry. […]

A marketing professional with more than 25 years of experience, Michael Kaplan recently transitioned to academia. Since 2021, he has been an Adjunct Instructor in the Marketing Department at UCF College of Business. He brings a balance of theory and practice that engages students and challenges them to find actionable insights to make the most […]

Ali “Mahan” Salehi Kian is a doctoral student in marketing at the College of Business, University of Central Florida (UCF). He received his MBA and worked as a marketing researcher for more than two years before joining UCF. Currently, his research focuses primarily on quantitative marketing by employing empirical methods.

PhD student in Quantitative Marketing. Research Interest: Digital Marketing, Online Retailing Platforms, E-commerce. Education: MBA 2019, Marketing, Allameh Tabataba’i University, Tehran. B.SC 2015, Industrial Engineering, AmirKabir University of Technology – Tehran Polytechnic, Tehran.

Aarushi is a doctoral student of Marketing at the University of Central Florida’s College of Business. She has a Bachelor’s in Sociology from Delhi University and a Master’s in Management from University College Dublin. She has more than two years of work experience in different industries like entertainment, hospitality, and aviation. Her research interests include […]