Beyond the Algorithm: Designing Authentic AI Experiences
Join industry leaders, innovators, and researchers from the Department of Marketing at UCF’s College of Business for a half-day of insights, strategies and real-world applications at the intersection of artificial intelligence and customer engagement. From healthcare to luxury hospitality, discover how AI is transforming the way organizations build trust, personalize experiences, and deliver value—while keeping the human touch at the center of innovation.
Presented by: 
WHO SHOULD ATTEND
This event is designed for professionals, leaders and innovators who want to harness AI to enhance the customer experience including:
- Marketing & customer experience leaders including CMOs, CXOs, brand managers and marketing strategists
- Technology & innovation professionals including CEOs, COOs, department heads and operation leaders/li>
- Business executive & decision makers including AI specialists, product managers and digital transformation teams
- Healthcare, hospitality & service leaders exploring AI integration in patient care or guest experience
KEY TAKEAWAYS
After attending this half-day summit you will:
- Understand AI’s role in CX
- Learn how to balance high-tech with high touch
- Gain framework for implementing AI-enabled experiences and measuring success
What’s Included
Complimentary registration includes:
- Half-day sessions
- Light breakfast & coffee break
- Networking lunch
SUMMIT DATE & TIME
Thursday, Oct. 2
8:30 a.m.- 1 p.m.
AGENDA
8:30 a.m. | Registration Opens
8:30-9 a.m. | Registration/Light Breakfast
9 a.m.-12 p.m. | Sessions
12-1 p.m. | Networking Lunch
1 p.m. | Event Conclusion
LOCATION
UCF Downtown, Dr. Phillips Academic Commons, Room 106
528 W. Livingston Str.
Orlando, FL 32801
QUESTIONS?
Email Ze Wang at ze.wang@ucf.edu
CX Summit Speakers & Session Topics
Sensing AI – What Drives Consumer Trust and Engagement in an Intelligent World?
Explores how consumers perceive AI services, what builds trust, and how sensory cues can enhance engagement.
Creating Capacity Through an AI-powered Logistics Center
Insights on integrating AI in hospital operations to improve patient flow and operational efficiency.
Beyond Service – Hyper-Personalization and the Future of Luxury Hospitality
How AI-driven intelligence transforms guest experiences while preserving high-touch service.
AI at the Experience Edge
Cross-industry leaders discuss AI in customer engagement, ethics of personalization, emotional design, and organizational readiness.
About the Host
Department of Marketing
The Department of Marketing at the College of Business champions the idea that “marketing is where opportunity begins.” From marketing technology to logistics, our faculty are recognized researchers and industry experts, bringing cutting-edge insights that shape the future of the field.