Biography

Ramarao Desiraju, Ph.D., is the Chair of the Department of Marketing and a professor of marketing at the University of Central Florida. His research employs both game theoretic and empirical analyses, and examines optimal marketing mix choices along with incentives related issues in sales force management and in business-to-business settings (for instance, between manufacturers and their resellers, or among co-marketing alliance partners).

Dr. Desiraju has published his research in a variety of leading academic outlets such as the Journal of Marketing, Marketing Science, Production and Operations Management, Management Science, Journal of Retailing, Marketing Letters, and the Journal of Economics and Management Strategy. He is a recipient of multiple research related awards, including the discipline-wide MSI/H. Paul Root Award from the Journal of Marketing and the William R. Davidson award from the Journal of Retailing, along with competitive awards at UCF such as the Research Incentive Award and the College of Business Excellence in Research Award.

He has taught at the undergraduate, MBA and Ph.D. levels, and was nominated for a UCF-wide student mentoring award; at UCF he also served as the Doctoral Program Coordinator for the department of marketing. He is on the editorial review boards of the Journal of Retailing, Marketing Letters, and the Journal of Business-to-Business Marketing, and serves as an ad hoc reviewer for other prestigious academic journals.

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