Biography
Dr. Pradeep Bhardwaj is the Associate Dean for Faculty, Research and Graduate Programs and the Carl H. Galloway Professor of Marketing in the College of Business. He has a distinguished career, previously serving as the Chair of the Department of Marketing (2018-2024) and as the Doctoral Program Coordinator (2011-2018). In 2023-24, Dr. Bhardwaj was an American Council on Education Fellow at Georgia Institute of Technology, collaborating with President Ángel Cabrera and his leadership team.
Before joining UCF, Dr. Bhardwaj held faculty positions at UCLA, UNC-Chapel Hill and UBC Vancouver. At UBC, he was honored with the BC Innovation Council Chair in Sales and Sales Management.
Dr. Bhardwaj earned his Ph.D. from the University of Toronto, his MBA from Simon Fraser University, and his Bachelor of Engineering from India. His research focuses on sales force management, channel management, customer relationship management, pharmaceutical marketing and corporate social responsibility. His scholarly work has been published in leading journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Retailing, and Journal of Business Research.
An award-winning educator, Dr. Bhardwaj has taught at the BBA, MBA and Ph.D. levels. He has extensive experience in executive development programs for middle and senior management.