Biography

Mrudul Nilangekar is a doctoral student of marketing at the University of Central Florida’s College of Business. She has a master’s degree in marketing and has worked in the Coca-Cola Company marketing brand team in Kenya, Africa for two years before pursuing her PhD. She has lived, studied and worked in four different continents which has given her valuable international experience and from both sides of the field, academia as well as industry. She has previously been a guest lecturer for two International Marketing courses.

Her research primarily focuses on prosocial behavior and ethical transformative consumer research. Specifically, she examines how consumers can be motivated to become donors for worthy causes through positive and transformative marketing practices designed by the charity. She utilizes the insights gained from her teaching and research to be involved in various charitable causes to bring these transformative practices to the world outside.