Craig Crossley is an Associate Professor of Management at the University of Central Florida, where he continues to look for ways to bridge research and practice, adding value to the bottom line while educating future generations. Prior to joining UCF, Craig was a senior manager at a Top 100 private company, where he worked directly with executives on company-wide initiatives. A researcher at heart, Craig forged deep partnerships with universities and developed research-based techniques that resulted in multi-million dollar marketing and sales strategies with clients including several Fortune 500 companies. While working in corporate strategy, he led a major culture change initiative around product innovation and implemented a company-wide strategic scorecard. In his role in organizational effectiveness, he helped determine the impact of human capital practices on firm financial performance, aiding pivotal financial decisions during a turbulent economy.
Craig’s focus on substance and real impact has resulted in nine highly competitive industry awards (in areas of Leadership Development, Business Analytics and Organizational Development & Effectiveness), and recognition for his work in Fortune magazine and Leadership Excellence. Prior to his service in corporate America, Craig taught at the University of Nebraska and worked at The Gallup Leadership Institute, where he helped design and evaluate leadership development programs for government and business organizations. He also has provided marketing and management research services for public and private companies. Craig’s research, which centers on leadership, trust and ethics, has been presented at international conferences and published in journals, such as Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, Journal of Organizational Behavior and Personnel Psychology.