Craig Crossley is an Associate Professor of Management at the University of Central Florida, dedicated to bridging research and practice to enhance organizational performance while educating future generations. Before joining UCF, Craig was a senior manager at a Top 100 private company in the U.S., collaborating directly with executives on company-wide initiatives. His passion for research led him to form strong partnerships with universities and develop research-based techniques that yielded multi-million-dollar marketing and sales strategies for clients, including several Fortune 500 companies. In his corporate strategy role, he spearheaded a major cultural change initiative focused on product innovation and implemented a comprehensive strategic scorecard. In organizational effectiveness, he assessed the impact of human capital practices on financial performance, aiding crucial financial decisions during a challenging economic period.

A former Fulbright Scholar at Dublin City University, Craig has supported projects assisting SMEs in the globalization process and continues to contribute as an affiliate faculty member at DCU, focusing on SMEs and family businesses. He later served as the Fulbright-Hanken Distinguished Chair at the Hanken School of Economics in Helsinki, Finland, where he conducted research on leadership processes and high-performance work systems with large international firms in the Nordic region. Craig’s dedication to impactful research has earned him multiple Fulbright awards and nine prestigious industry accolades in Leadership Development, Business Analytics, and Organizational Development & Effectiveness. His work has been recognized in Fortune magazine and Leadership Excellence. Prior to his corporate career, Craig taught at the University of Nebraska and contributed to The Gallup Leadership Institute, designing and evaluating leadership development programs for government and business organizations. He also provided marketing and management research services for various public and private companies.

Craig’s research, which centers on leadership, trust and ethics, has been presented at international conferences and published in top management journals, including the Academy of Management Journal, Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, Journal of Organizational Behavior and Personnel Psychology.