Biography

Dr. Carolyn A. Massiah is the associate chair for the Department of Marketing and a lecturer in Marketing at UCF College of Business. She holds a Bachelor of Science in Business Administration degree with a dual emphasis of Marketing and Travel & Tourism Management from the University of New Mexico, a Master’s of Business Administration degree with a dual emphasis of Marketing and International Management from the University of Colorado and a Ph.D. in Marketing from the WP Carey school of Business at Arizona State University.

The research of Dr. Massiah focuses primarily on Intergroup Relations among Consumers within the Service Marketing and Consumer Behavior Domains. She examines subjects such as consumption experiences, commercial friendships, commercial social support, ethnic consumption, nested identities, sense of community, and social networks. Dr. Massiah also maintains a secondary research stream in Scholarship of Teaching and Learning, which focuses on student engagement, student entitlement, mass section instruction, and delivery modes. Her research has been published in Journal of Services Research/em>, Journal of Services Management/em>, Services Marketing Quarterly/em>, Marketing Education Review and Managing Service Quality. It has also been presented at various conferences, including, the American Marketing Association, the Annual Frontiers in Services Conference, and the International Colloquium in Relationship Marketing Proceedings.