Carlos Valdez, Ph.D., is a Senior Lecturer in the Integrated Business Department at the University of Central Florida and Lead Faculty for MAR 3407 – Integrated Professional Selling. From January 2023 through May 2026, he served as Program Director of the Master of Science in Management – Integrated Business Track. He is a Professional Certified Marketer in Digital Marketing by the American Marketing Association and a member of the American Marketing Association.
Dr. Valdez has more than 30 years of teaching experience in marketing and sales. His teaching, research, and instructional design work focus on B2B sales education in the age of AI, Scholarship of Teaching and Learning (SoTL) in marketing and sales education, personal branding on LinkedIn, career readiness, and assurance of learning. As Lead Faculty for Integrated Professional Selling, he develops student-centered learning experiences that help students practice professional selling, strengthen communication skills, apply sales frameworks, and prepare for career success. MAR 3407 – Integrated Professional Selling carries both the High-Impact Course – Integrated Learning Experience designation and the Career Foundation Course designation, reflecting its emphasis on applied learning, professional skill development, career readiness, and student preparation for the workplace.
Dr. Valdez is the author and creator of the textbook and eBook Integrated Professional Selling: B2B Sales in the Age of AI. He also created the Integrated Professional Selling Lab, an AI-powered simulation and practice platform designed to accompany the book and support student practice, role-play, feedback, applied learning, and the development of career-ready B2B sales skills.
At UCF, Dr. Valdez has received the Teaching Incentive Program Award in the College of Business, the University Excellence in Teaching Award, and the College of Business Excellence in Teaching Award. He has also led the annual Northwestern Mutual IB Sales Competition and served as business coach for the UCF National Champions team at the HSI Battle of the Brains.
Dr. Valdez is also the founder and director of MercadotecniayVentas.com, a bilingual educational platform that extends his teaching mission through marketing and sales education in English and Spanish. His recent scholarship has appeared in the Journal for the Advancement of Marketing Education, Marketing Education Review, and the International Journal of Technology Marketing.