Dr. Carlos Valdez is the Program Director of the Master of Science in Management – Integrated Business track and Senior Lecturer and Lead Faculty for the Integrated Marketing and Sales course in the Integrated Business program of the College of Business at UCF. Valdez is a Professional Certified Marketer in Digital Marketing by the American Marketing Association.

He has more than 27 years of teaching experience in marketing and sales. Since 2010 at UCF, he has taught courses in Digital Marketing, Integrated Marketing Communications, Principles of Marketing, Marketing Strategy, Services Marketing, Marketing Management, Contemporary Selling, Integrated Marketing and Sales, and Sales and Marketing Strategies.

Through his classes and with his students at UCF West, UCF Osceola, and UCF Orlando, he has served more than 100 small businesses in Central Florida with marketing consultation projects. At UCF, he has earned the College of Business Excellence in Teaching Award and the Teaching Incentive Program Award. He was the business coach for the UCF National Champions team at the HSI Battle of the Brains in 2022. He leads the annual Northwestern Mutual IB Sales competition. He serves as the Treasurer for the Latino and Faculty Staff Association (LaFaSa) at UCF.

Valdez graduated from ITESM (SACS accredited) in 1992 with a Bachelor’s in Communications. He received a Master’s Degree in Business Administration in 1996, a Master’s in Marketing in 1999, and a Ph.D. in Business Administration with a concentration in Marketing in 2005, all from EGADE Business School (accredited by AACSB, AMBA, and EQUIS-EFMD).

For his doctoral degree, he earned 24 graduate credits at the University of Florida and received the 2005 Doctoral Dissertation Award from the American Academy of Advertising (AAA). He has been a visiting professor at Florida State University in the Center for Hispanic Marketing and Chair of the Business Department at Keiser University.

His international experience includes teaching face-to-face marketing courses and seminars in Mexico, Nicaragua and Peru. His research area is personal branding on LinkedIn. He is a member of the American Marketing Association (AMA), Society of Marketing Advances (SMA) and Association of Marketing Theory and Practice (AMTP).

Valdez offers mentorship for IB students interested in Digital Marketing throughout the IB Digital Squad. The commitment is weekly 30-minute meetings via Zoom on Fridays at 8:30 a.m., and at least two hours of work with weekly deliverables. To be part of this mentorship program, contact Dr. Carlos Valdez at carlos.valdez@ucf.edu

The Master of Science in Management (MSM) Integrated Business Track provides high-quality, hands-on business education exclusively for recent non-business graduates. It will help them identify and deploy skills gained as undergraduates and transition into their professional careers. For more information, you can schedule a meeting with Dr. Valdez at: https://calendly.com/msm-ib

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