Biography
Aaron McKenny is an Assistant Professor of Management at the University of Central Florida. His research is primarily focused in entrepreneurship and strategic management with a special emphasis on the involvement of social and other non-economic phenomena in organizational settings (e.g., crowdfunding, social entrepreneurship, family business).
Teaching / Research Interest
Entrepreneurship and Strategic Management
Areas of Expertise
• Entrepreneurship
• Family Business
• Crowdfunding
• Social Entrepreneurship
• Strategic Management
• Content Analytic Methods
Research and Publications
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Positive Language Leads to Big Profits in Crowdfunding Campaigns
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Sunny with a Chance of Startups
Optimism may be the mother of invention. UCF Assistant Management Professor Aaron McKenny, Ph.D., takes a look at the effect entrepreneurial optimism has on startups and small business growth.
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Study links entrepreneurial optimism with business success
Widespread collective entrepreneurial optimism in the United States is highly predictive of the number of new venture startups and small business growth, according to a University of Oklahoma study that included UCF College of Business professor Aaron F. McKenny.
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Published Research
Dr. Aaron McKenny’s published research.