Associate Professor, Marketing 

By: Kendall Harrison (Posted on November 26, 2024)

Dr. Stock is a longtime Knight, having been with UCF for more than 20 years and is a wealth of knowledge in the Marketing department. Looking for a game of chess? Dr. Stock is an avid player who has once matched with the women’s world champion in back-to-back matches! Learn more about him below.

How long have you been a Knight? 21 years 

What is your area of research at UCF? Product Scarcity Strategies, Salesforce Management, AI 

What awards or honors are you most proud of? College Award for Research Excellence (2010) 

Faculty Spotlight: Axel Stock

What do you love about what you do? I have a chance to interact with highly talented students on a daily basis and help advance their careers. 

What do you find most exciting and rewarding about your field of study? Marketing is at the center of any business. Thus, conducting impactful research in this area benefits many. 

When you’re not in the classroom, what can we find you doing? Either Salsa dancing or at a tournament of my son’s soccer team. 

What is your favorite UCF memory? UCF clinching National Championship in Football in 2017. 

What is something most people don’t know about you? I am an avid chess player and drew the women’s world champion in simultaneous exhibition games. 

What is your best advice for Business Knights? Recognize your strengths and pursue a career in a field that you are passionate about.