Marketing

 

Bachelor of Science in Business Administration

 

The marketing major offered through the Department of Marketing is vital to all organizations and individuals, from global corporations to small businesses, from CEOs to proprietors of small retail stores, from global manufacturing operations to a new “high tech” start-up. Nearly one-third of the civilian work force in the United States is employed in jobs related to marketing. Marketing offers a variety of interesting and challenging career opportunities, such as marketing / product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations.

Course Catalog

Internships

Behavioral Lab

 

Curricular Plan of Study

Prior to orientation or 1st day of classes: Take Math Placement Test (MPT) and place into MAC 1105.

 

Freshman

Fall (15 hours)

  • ENC 1101 Composition I
  • MAC 1105C College Algebra
  • ECO 2013 Macroeconomics
  • Cultural Foundation I
  • General Elective
Milestones
  1. Successful completion of MAC 1105

Spring (15 hours)

  • ENC 1102 Composition II
  • ECO 2023 Microeconomics
  • Social Science Foundation
  • General Elective
  • General Elective
Milestones
  1. Successful completion of ECO 2023

 

Sophomore

Fall (15 hours)

  • ACG 2021 Principles of Financial Accounting
  • SPC 1608 Fundamentals of Oral Communication
  • Historical Foundation I
  • Biological Science Foundation
  • General Elective
Milestones
  1. Successful completion of ACG 2021.

Spring (15 hours)

  • ACG 2071 Principles of Managerial Accounting
  • Historical Foundation II
  • QMB 3003 Quantitative Business Tools I
  • Physical Science Foundation
  • CGS 2100C Computer Fundamentals for Business
Milestones
  1. Successful completion of General Education Requirements.
  2. Successful completion of Gordon Rule Requirements.
  3. Successful completion of Common Program Prerequisites.

 

Junior

Fall (15 hours)

  • QMB 3200 Quantitative Business Tools II
  • MAR 3023 Marketing
  • FIN 3403C Business Finance
  • MAN 3025 Management of Organizations
  • ACG 3173 Accounting For Decision Makers
Milestones
  1. Completion of Primary Business Core at UCF with a minimum GPA of 3.0 and no grade lower than a “C”.
  2. Completion of MAR 3023 with a “B” or higher.
  3. Successful completion of GEB 3006.
  4. Declaration of major on MyUCF and admittance into the College of Business.

Spring (13 hours)

  • MAR 3503 Consumer Behavior
  • MAR 3615 Marketing Analysis
  • MAR 3391 Professional Selling
  • QMB 3602
  • GEB 3005 Career Search Strategies
Milestones
  1. Successful completion of MAR 3391, MAR 3615 and GEB 3005.

 

Senior

Fall (16 hours)

  • BUL 3130 Legal and Ethical Environment of Business
  • MAR 3613 Marketing Research
  • MAR 3721 Digital Media Marketing
  • MAR 4418 Strategic Sales Force Management
  • MAR 3203 Supply Chain and Operations Management
  • GEB 4223 Business Interviewing Techniques
Milestones
  1. Successful completion of MAR 3613 and GEB 4223.

Spring (13 hours)

  • MAR 4804 Marketing Strategy
  • MAR 4832 Product Management
  • Marketing Elective
  • MAN 4720 Strategic Management (Capstone)
  • GEB 4004 Executing Your Career Plan
Milestones
  1. Successful completion of all degree requirements for graduation.

 

Professional Selling Track

 

 

Freshman

Fall (15 hours)

  • ENC 1101 Composition I
  • MAC 1105C College Algebra
  • ECO 2013 Macroeconomics
  • Cultural Foundation I
  • General Elective
Milestones
  1. Successful completion of MAC 1105

Spring (15 hours)

  • ENC 1102 Composition II
  • ECO 2023 Microeconomics
  • Social Science Foundation
  • General Elective
  • General Elective
Milestones
  1. Successful completion of ECO 2023

 

Sophomore

Fall (15 hours)

  • ACG 2021 Principles of Financial Accounting
  • SPC 1608 Fundamentals of Oral Communication
  • Historical Foundation I
  • Biological Science Foundation
  • General Elective
Milestones
  1. Successful completion of ACG 2021.

Spring (15 hours)

  • ACG 2071 Principles of Managerial Accounting
  • Historical Foundation II
  • ECO 3401 Quantitative Business Tools I
  • Physical Science Foundation
  • CGS 2100C Computer Fundamentals for Business
Milestones
  1. Successful completion of General Education Requirements.
  2. Successful completion of Gordon Rule Requirements.
  3. Successful completion of Common Program Prerequisites.

 

Junior

Fall (16 hours)

  • ECO 3411 Quantitative Business Tools II
  • MAR 3023 Marketing
  • FIN 3403C Business Finance
  • MAN 3025 Management of Organizations
  • ACG 3173 Accounting for Decision Makers
  • GEB 3006 Career Development & Financial Planning
Milestones
  1. Completion of Primary Business Core at UCF with a minimum GPA of 3.0 and no grade lower than a “C”.
  2. Completion of MAR 3023 with a “B” or higher.
  3. Successful completion of GEB 3006.
  4. Declaration of major on MyUCF and admittance into the College of Business.

Spring (15 hours)

  • MAR 3503 Consumer Behavior
  • MAR 3615 Marketing Analysis
  • MAR 3391 Professional Selling
  • GEB 3375 Introduction to International Business
  • GEB 3005 Career Search Strategies
  • General Elective (2 credit)
Milestones
  1. Successful completion of MAR 3391, MAR 3615 and GEB 3005.
  2. Acceptance into Professional Selling Program.

Senior

Fall (16 hours)

  • BUL 3130 Legal and Ethical Environment of Business
  • MAR 3613 Marketing Research
  • MAR 4415C Advanced Professional Selling
  • MAR 4418 Strategic Sales Force Management
  • MAR 3721 Digital Media Marketing
  • GEB 4223 Business Interviewing Techniques
Milestones
  1. Successful completion of MAR 4415C, MAR 3613, and GEB 4223.

Spring (13 hours)

  • MAR 4804 Marketing Strategy
  • MAR 4413C Strategic Issues in Sales
  • MAR 3203 Supply Chain and Operations Management
  • MAN 4720 Strategic Management (Capstone)
  • GEB 4004 Executing Your Career Plan
Milestones
  1. Successful completion of all degree requirements for graduation.

Pre-Major

Admission to UCF does not equate to admission to the College of Business Administration (CBA). After receiving admission to UCF, students must qualify to be admitted to CBA and therefore all students enter the University as a ‘pre’ business major. This applies regardless of the specific business major a student intends to pursue. As a ‘pre’ business major, students will:

  1. Complete the General Education Program
  2. Complete the Gordon Rule requirements
  3. Complete the Business Common Program Prerequisites with a grade of “C” or better
    • MAC 1105 College Algebra
    • ACG 2021 Financial Accounting
    • ACG 2071 Managerial Accounting
    • ECO 2013 Macroeconomics
    • ECO 2023 Microeconomics
    • CGS 2100 Computer Fundamentals for Business
    • QMB 3003 Quantitative Business Tools I**or STA 2023 Statistical Methods I and MAC 2233 Concepts of Calculus
  4. Complete the Primary Business Core at UCF (per major specific GPA requirements)
    • MAN 3025 Management of Organizations
    • MAR 3023 Marketing
    • FIN 3403 Business Finance
    • QMB 3200 Quantitative Business Tools II
    • ACG 3173 Accounting for Decision Makers

      Admission to the Marketing major requires a minimum Primary Core GPA of “3.0” and a “B” or better in MAR 3023 Marketing.

  5. Complete GEB 3006 Career Development and Financial Planning. This is the first course in the Career Professionalism Series; it is designed to help students align their major and career interest.

The above five requirements are to be completed before beginning any Business major.

Internships

All Internships are now housed within the Office of Professional Development. Learn More

What can I do with this major?

General Information and Strategies

  • Many Marketing majors seek positions in advertising, public relations, sports management and entertainment. Such positions are often difficult to obtain and require breaking in at the bottom level. Seek internships or other relevant experiences in these fields, even if unpaid
  • Gain as much relevant experience as possible through internships or summer and part-time jobs
  • Most entry-level positions for marketing majors reside in sales. After gaining more experience, professionals can move into marketing management positions
  • Engage in personal networking to increase job possibilities
  • Join the American Marketing Association student chapter and seek leadership roles
  • Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in areas of brand management and market research

 

Area Employer Information
• Industrial Sales
• Wholesale Sales
• Direct Marketing
• Consumer Product Sales
• Financial Services Sales
• Service Sales
• Advertising Sales
• E-Commerce
• Sales Management
• Promotion
• Customer Service		 • For-profit and nonprofit organizations
• Product and service organizations
• Manufacturers
• Financial companies
• Insurance companies
• Print and electronic media outlets
• Software and technology companies
• Internet companies
• Consulting firms		 • Obtain experience through internships
• Seek leadership in campus organizations
• Work for the campus newspaper, directory or radio station selling advertisements
• Develop a strong commitment to customer satisfaction
• To deliver effective costumer service, develop problem solving skills, self-confidence, assertiveness and empathy
• Learn to work well under pressure and be comfortable in a competitive environment
• Be prepared to work independently and be self-motivated
• Plan to work irregular and/or long hours
• Learn to communicate effectively with a wide range of people
• Some areas of sales require at least one to two years of proven record in outside sales
Area Employer Information
• Buying/Merchandising
• Store Management
• Sales Management		 • Special Merchandisers; single-line stores, limited-line stores, specialty stores
• General Merchandisers; department stores, variety stores
• Mass Merchandisers; discount stores, grocery stores, superstores, warehouse stores		 • Obtain retail experience
• Present pleasant image to customer
• Develop leadership and customer service skills
• Demonstrate ability to work well under stressful conditions and as part of a team
• Gain knowledge of the merchandise flow, an overview of signing, pricing and presentation, and the ability to plan, organize and lead
• Be prepared to start as management trainee before advancing to other positions
• Plan to work long and irregular hours, particularly during the holiday season
Area Employer Information
• Consumer products
• Corporations
• Some service providers
• Some industrial goods		 • Plan on pursing an MBA for most brand or product management positions
• Demonstrate the following characteristics; entrepreneurship, results orientation and creativity
• Develop strong interpersonal, communication and analytical skills
• Obtain a broad background in advertising, research, consumer behavior and strategy
Area Employer Information
• Data Collection
• Field Service
• Data Analysis
• Management		 • Large Corporations
• Marketing research firms
• Public institutions concerning health, education and transportation
• Management consulting firms
• Advertising agencies
• Manufacturers
• Retailers
• Trade and industry associations
• Government agencies
• Nonprofit organizations		 • Develop good interpersonal skills and effective communication skills, both written and verbal
• Strong analytical and problem solving skills are critical
• Build a solid background in statistics, mathematics and behavioral science
• Learn how to use databases and other marketing relevant software programs
• Get involved with a professor’s research project or pursue an independent study to learn about the research process
• Gain experience with data entry or interviewing through part time jobs and internships
• Plan on obtaining an advanced degree in business or statistics to qualify for more positions
Area Employer Information
• Purchasing
• Buying
• Management		 • Local, state and federal government
• Large corporations
• Educational institutions
• Hospitals		 • Obtain excellent written and oral communication skills
• Develop strong computer and technology skills
• Supplement curriculum with courses in logistics and purchasing
• For federal government positions, become familiar with the federal application process
• Maintain high GPA
Area Employer Information
• Commercial Banking
• Retail/Consumer Banking
• Credit Analysis
• Lending
• Trust Services
• Mortgage Loans
• Branch Management
• Operation		 • Commercial banks
• Credit unions
• Savings and loan associations
• Savings banks
• Financial services institutions		 • Develop good analytical skills and sales ability
• Supplement curriculum with additional courses in finance and accounting
• Obtain part-time employment or internship in a bank
• Develop strong interpersonal and communication skills in order to work well with a diverse clientele
Area Employer Information
• Claims
• Underwriting
• Risk Management
• Sales
• Loss Control		 • Insurance firms
• Banks		 • Complete an internship with an insurance agency
• Talk to professionals in the industry to learn more about claims, underwriting and risk management. Many entry level positions exist in these areas
• Initiative and sales ability are necessary to be a successful agent or broker
• Develop strong communications skills as many positions require interaction with others and the ability to explain information clearly and concisely
Area Employer Information
• Residential Brokerage
• Commercial Sales
• Appraisals
• Property Management		 • Real estate brokers
• Banks
• Appraisal firms
• Apartment and condominium complexes
• Developers
• Large corporation: real estate departments		 • Obtain sales experience through part-time, summer or internships positions
• Research the process of becoming a real estate broker through the National Association of Realtors
• Develop an entrepreneurial spirit
• Research apprenticeships in appraisal

 

 

 

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