February 22, 2018

Interactive One-Day Workshop

The age of consumer centricity is upon us. Never before has the consumer had such power in the design and creation of businesses that are in demand. Dr. Denver Severt designed this interactive one-day workshop to help you and your organization respond to this amazing increase in the consumer’s voice. He will show you how to improve your service intelligence quotient, how to apply the “doing better than that” model of service innovation, how to assess service, and how to lead and model service as an individual and company. The one-day course ends with a service quilt party whereby attendees create their personal service quilt. This will help you become a better service scientist and service leader for now and future generations. Your view of service and your role in service will never be the same.



Anyone interested in improving their customers’ experience and innovating service delivery will benefit from this program. It is especially suitable for:

  • Customer Service Managers, Front-line Managers and General Managers
  • Business Development and Sales Managers
  • Small Business Owners and Entrepreneurs
  • Account representatives and Client specialists



  • Assess the level of service your organization provides
  • Improve your service intelligence quotient
  • Use the model of service innovation to improve your customers’ experience
  • Create your personal service quilt
  • Become a better service leader
  • Earn 0.8 Continuing Education Units


$450 per participant

UCF alumni, non-profit organization and multiple-registration discounts also available. more info



Denver Severt, Ph.D., has had 25 years experience in all phases of the restaurant industry from front-line service positions to general manager positions. His latest experiene was as an Ambassador of Customer Service for the Polo Fields Gold and Country Club in Ann Arbor, Michigan.

Denver teaches guest services management, managerial accounting, and financial accounting for the Rosen College of Hospitality Management. Denver’s research interests involve linking customer and employee satisfaction programs. Denver’s dissertation work involved the creation of The Customer’s Path to Loyalty which Denver has taught to company’s regarding customer satisfaction and employee satisfaction.

Workshop Overview


8 a.m. – 5 p.m.

  • Registration and Breakfast
  • Welcome & Introductions
  • The New Customer Centricity
  • Break and Refreshments
  • Personal Service Versatility Intelligent Quotient
  • Luncheon
  • Optimizing the Customer Experience
  • Break and Refreshments
  • Innovating for the Customer Experience
  • Wrap-Up and Q & A


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