A Meta-analysis of Electronic WOM Elasticity
Co-authored with Ya You and Gautham Vadakkepatt. March 2015, Journal of Marketing
Adapting to succeed? Leveraging the brand equity of best sellers to suceed at the box office
Co-authored with Huifang Mao. 2012, Journal of the Academy of Marketing Science.
The Direct and Indirect Effects of Advertising Spending on Firm Value
Co-authored with Prof. Dominique Hanssens. January 2010, Journal of Marketing, 74.
Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations?
Co-authored with Prof. Dominique Hanssens. March-April 2009, Marketing Science, 28, 2, 239-250.
Explaining Student Interaction and Satisfaction: An Empirical Investigation of Delivery Mode Influences
Marketing Education Review, 24(3), 229-239.
The Restorative Potential of Senior Centers
Managing Service Quality, 24(4), 363-383
Beyond the Physical Servicescape: How Social, Symbolic, and Restorative Servicescapes Influence Consumer Behavior
Environmental Psychology: New Developments presents original research results on the leading edge of environmental psychology. Each chapter has been carefully selected in an attempt to present substantial advances across a broad spectrum.
Delivering Quality Instruction to Mega-Classes: a Successful Solution to Dwindling Resources and Growing Student Bodies
Atlantic Marketing Journal, 3(2), Article 5.
Individual moral development and ethical climate: The influence of P-O fit on job attitudes
Journal of Business Ethics
Two images of workplace sabotage
Insidious Workplace Behavior