WSJ: The Danger of Assertive Advertising

May 18, 2017 by
Marketers should beware of being too assertive, says Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida, because consumers don’t like being told what to do, especially by brands they love,

Dr. Robert Folger Named Pegasus Professor

April 19, 2017 by
The 2017 Pegasus Professor recipients are David Hagan, Jayanta Kapat, Jana Jasinski, Alain Kassab and Robert Folger. The Pegasus Professor Award is the highest academic honor an educator can receive at UCF.

Yahoo.com: There’s a Scientific Way to Leave Work Frustrations at the Office

February 23, 2017 by
If you leave the office in a foul mood, a stop at the gym may tame your temper — and save your relationship. Research published in the Journal of Applied Psychology states that people who are belittled or insulted by a supervisor at work are likely to mistreat those they are living with. That’s because they’re too wiped out to regulate their behavior.

Sciences Newsline Psychology: Study Shows Exercise, Sleep Are Key to Keeping Employees from Bringing Home Work Frustrations

February 8, 2017 by
A brisk walk or a long swim may be the key to preventing a bad day at the office from spilling over into the home. A study published this month in the Journal of Applied Psychology tracked participants’ sleep patterns and daytime physical movements found employees who recorded an average of more than 10,900 steps each day were less likely to perpetuate abuse at home than those recording fewer than 7,000.

The Business and Governance of College Sport: Practical Strategies for Thought Leaders in Athletics and Higher Education to Improve the Overall Student-Athlete Experience

December 21, 2016 by
Scott Bukstein’s research focuses on how to leverage some of the revenues generated at the NCAA, conference and individual athletics program levels to develop innovative and sustainable higher education solutions that would prepare all student-athletes for career and personal success after college athletics.