WSJ: The Downside of Independent Boards

May 18, 2017 by
Boards that are too independent can lead to lower profits, excessive CEO pay and more financial fraud, according to research by James Combs, Ph.D., the Della Phillips Martha Schenck Chair of American Private Enterprise and Professor of Management at the University of Central Florida.

WSJ: The Danger of Assertive Advertising

May 18, 2017 by
Marketers should beware of being too assertive, says Yael Zemack-Rugar, assistant professor of marketing at the University of Central Florida, because consumers don’t like being told what to do, especially by brands they love,

Turbulence shouldn’t stunt Florida

May 5, 2017 by
Even with turbulence in the international tourism market and uncertainty surrounding the new U.S. administration, economic growth is expected to continue in the Sunshine State.