MAY 31, 2018

Effective strategies guide companies to a unique high-value position in their market. This leads to a competitive advantage for the companies.

Today’s business environment poses unique challenges to traditional methods, and dynamic strategies must be developed and implemented. The Applied Strategy workshop developed and led by Dr. Robert Porter draws together the most important factors needed to analyze, formulate, and effectively lead the implementation of business strategy. You will be exposed to strategic planning methods that work—giving you the opportunity to walk-away with the toolkit you need to gain and sustain a competitive advantage.



  • Mid-level and senior managers, executives, or those transitioning into managerial roles across functional areas including, but not limited to operations, R&D, engineering, finance, marketing, HR, across all industries who influence the strategic direction of their firms
  • Small business owners developing and streamlining their strategic plans



  • Appraise your firm’s competitive strategic position in the market
  • Learn practical methods to analyze your competition
  • Discover how to develop a strategic plan for your organization
  • Acquire the best tools for strategy implementation
  • Earn 6.5 HRCI credits and 0.8 CEUs


$450 per participant

UCF Alumni, non-profit organization, and multiple-registration discounts also available. more info


Effective Strategy is Realized Through Effective Leadership




Robert L. Porter, Ph.D., is an accomplished leader in business development and implementing strategic leadership. He earned his Ph.D. at UCF’s College of Business Administration focus on Entrepreneurship and Strategy. He is the Executive Director of the UCF Executive Development Center and he regularly teaches in UCF’s Executive & Professional MBA programs. Prior to joining academe, he enjoyed an illustrious career with General Electric, NCR Power Systems, and AT&T, along with numerous start-ups and entrepreneurial ventures. He also was Chief Operating Officer and member of the organizing team that founded and then successfully sold a community bank.


Workshop Overview

Thursday, May 31, 2018

8:30 a.m. – 5 p.m.


  • Introductions
  • Strategy Defined
  • How You Should Measure Your Competitive Advantage
  • Strategic Leadership Process (SLP) Overview
  • Analysis – The Foundation of a Successful Strategic Plan
  • Formulation – Plans to Tailor Your Value Chain
  • Implementation – Putting the Plan Into Action
  • Strategic Leadership Process Summary
  • Strategy Case – Netflix
  • Summary and Q&A





“The UCF Strategic Leadership class provided me with techniques to improve my strategic thinking of complex relationships between the organization and its environment.”

Bill Causey, Engineer, The Aerospace Corporation

“Finally, a professional development class that taught how to put the learned tools into practice!”

— Desiree Edwards, Relationship Planning Manager, Club Assist

“Prof. Porter is a great teacher and brings an incredible amount of real-world experience to the classroom.”

— Aaron Bottenhorn, Program Manager, Asset Strategy, Orlando Health

“Just entering into a new franchise and the tools I received from this course have helped me check off some boxes and shift some resources.”

Wesley Woods, Computer Base Instruction Design, 17 TRSS/TSF Air Force


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