UCF Paves the Way for
Florida’s Real Estate Initiatives
The theme of this year’s conference is Priorities for a Prosperous Central Florida Future. Hear from expert speakers and panelists who will be providing their insights into the key trends, opportunities and challenges on the road ahead for the greater Orlando market. And network with Central Florida’s leading real estate professionals.

Michael Boyd
Director of Leasing
Boyd Development Corporation
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Katie George
Principal Relationship Manager, Real Estate Lending
Addition Financial
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David Harrison, Ph.D.
Professor & Howard Phillips Eminent Scholar Chair in Real Estate
UCF College of Business
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Paul Jarley
Dean
UCF College of Business
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Darin Mellott
Senior Director, Capital Markets Research
CBRE
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Bill Moss
Director, Dr. P. Phillips Institute for Research and Education in Real Estate
UCF College of Business
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Sheila Potts, MSRE, CCIM
Associate Director, Dr. P. Phillips Institute for Research & Education in Real Estate; Instructor, Real Estate
Department of Finance and Dr. P. Phillips School of Real Estate
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Jeffrey Robbins
Vice President of Development
Related
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Ajai Singh, Ph.D.
SunTrust Eminent Scholar Chair of Banking; Professor & Chair, Department of Finance & Director, Dr. P. Phillips School of Real Estate
UCF College of Business
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Crystal Sircy
COO & Senior VP for Business Development
Orlando Economic Partnership
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Geoffrey Turnbull, Ph.D.
Professor and Jim Heistand – NAIOP Eminent Scholar Chair in Real Estate
UCF College of Business
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Agenda
2:30 – 3 p.m.
Registration & Networking
3 – 3:15 p.m.
Welcome & Introductions:
- Sheila Potts, CCIM, Interim Director, Dr. P. Phillips Institute for Research and Education in Real Estate
- Paul Jarley, Dean, UCF College of Business
- Jim Gray, Managing Director, CBRE
A Word from Our Sponsor:
- Katie George, Principal Relationship Manager, Real Estate Lending, Additional Financial
3:15 – 4 p.m.
Keynote Speaker:
- Darin Mellott, Senior Director, Capital Markets Research, CBRE
4 – 4:45 p.m.
Panel, Central Florida Market Trends:
- Michael Boyd, Director of Leasing, Boyd Development Corporation
- Jeffrey Robbins, VP of Development Related
- Todd Watson, Managing Partner, Cadence Partners, LLC
Moderator:
- Marie Shorey, CCIM, President, Palkiper Commercial Real Estate Services
4:45 – 5:30 p.m.
Panel, Priorities for the Future:
- Crystal Sircy, COO & Senior VP for Business Development, Orlando Economic Partnership
- Tom Sittema, Executive Chairman, Conversus
- Craig Ustler, President, Ustler Development
Moderator:
- Bill Moss, Director, Dr. P. Phillips Institute for Research and Education in Real Estate
5:30 – 5:50 p.m.
Awards & Recognition
- Sheila Potts, CCIM, Associate Director, Dr. P. Phillips Institute for Research and Education in Real Estate
- Geoffrey Turnbull, Ph.D., Professor and Jim Heistand – NAIOP Eminent Scholar Chair in Real Estate P. Phillips Institute for Research and Education in Real Estate
- David Harrison, Ph.D., Professor & Howard Phillips Eminent Scholar Chair in Real Estate
- Jonathon Bates, MBA, Assistant VP, Real Estate, Facilities & Business Operations, UCF
5:50 – 6 p.m.
Wrap up & Adjourn
6 – 7 p.m.
Cocktail Reception & Networking
The Celeste Hotel
Orlando, A Tribute Portfolio Hotel
The Celeste is a Tribute Portfolio hotel inspired by the stars. This transcendent experience is a true expedition through time and space, with celestial influence from corner to corner. Through luminous decor, cosmic accent pieces, and furnishings inspired by the wonders of the galaxy, we’ve crafted a one-of-a-kind hotel stay that enters a new dimension of refined service and first-class hospitality.
Our Sponsors
Addition Financial Credit Union
Addition Financial Credit Union is a state-chartered credit union headquartered in Lake Mary, Florida. The credit union is a member-owned, not-for-profit financial cooperative with 26 branches in six counties, with its field of membership currently open to 24 counties in Florida.
All County® CFL Property Management
The management team at All County® CFL Property Management is backed by over 30 years in the property management industry, including experience in managing both investment homes and apartment buildings in Central Florida (Orlando and surrounding areas).
CBRE
CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2020 revenue). The company has more than 100,000 employees serving clients in more than 100 countries.
Fairwinds
Fairwinds Credit Union is an American member-owned credit union that is headquartered in Orlando, Florida, and serves the Central Florida area. Fairwinds is regulated under the authority of the National Credit Union Administration (NCUA) and has 178,000 members and assets of $2.1 billion.
Tavistock
Tavistock Group is an international private investment family office that is comprised of a trading operation and a portfolio of public investments and private companies.
Become a Sponsor