Jonathan Hasford is an assistant professor of marketing at the University of Central Florida. Jonathan earned his bachelor’s degree from the University of Louisville and his M.B.A. and Ph.D. from the University of Kentucky.
Jonathan’s research is focused on how emotions influence consumer decision making. Specifically, Jonathan has studied how emotions transfer between unrelated persuasion messages and how training emotional intelligence can lead to healthier eating. Jonathan’s research has appeared in the Journal of Marketing Research, Journal of Experimental Social Psychology, and the International Journal of Research in Marketing.