Amit Joshi earned his Bachelor’s degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India.

At UCLA, Amit worked on persistence modeling using econometric time-series methods, applying these techniques to study the financial impact of marketing instruments, such as advertising. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition.

Amit has extensively applied these and other techniques to the domain of the entertainment industry, investigating questions such as the impact of advertising on studio stock prices, why movie stars get such high salaries, whether movies based on best-selling books actually work and the impact of search, blogs and traditional media on product performance. His research, which uses econometric models, is targeted towards solving interesting, managerially relevant problems. Dr. Joshi’s research has appeared in Journal of Marketing, Marketing Science and Journal of the Academy of Marketing Science, and his research has been recognized with Robert D. Buzzell Best Paper Award (2006) and the MSI / H. Paul Root Award (2010).

Amit has also won awards for his teaching, at the Undergraduate, MBA and Executive levels.

Prior to earning his PhD, Amit worked for Cadbury India Ltd., a company of the Cadbury-Schweppes group, which is India’s biggest confectionery manufacturer.

His other interests include playing and watching cricket, reading and music.


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