Dual Degree Option/Curriculum

The coursework will allow students to develop integrated marketing and sales plans, design a business plan, optimize the use of technology, implement fundraising strategies and carry out the research necessary to become a leader in the world of sport. The program will be concluded with an internship at a nationally recognized sports organization.

Dual-Degree Option: MBA & MSBM

DeVos students can earn two degrees during the 22-month program, which consists of 51 credit hours. Upon completion of the DeVos Program, coursework and internship at a nationally recognized sports organization, graduates will be awarded a Master of Science in Sport Business Management (MSBM) and a Master of Business Administration (MBA)


First Year MBA Courses

  • Strategic Supply Chain & Operations Management
  • Economic Analysis of the Firm
  • Applied Business Research Tools
  • Managerial Accounting Analysis
  • Strategic Financial Management
  • Organizational Behavior & Development
  • Strategic Marketing Management
  • Applied Strategy and Business Policy

First-Year Sport Business Courses

  • Professional Selling in Sport
  • Event and Facility Management
  • U.S. Sport Industries
  • Sport Analytics
  • Leadership in Sport
  • Diversity & Social Issues in Sport
  • Moral & Ethical Issues in Sport

Second-Year Sport Business Courses

  • Sport Law
  • Strategic Sport Marketing
  • The Global Environment of Sport
  • Business of Sport Media
  • Full-Time Internship