Oct. 3 & 4, 2018

Highly-interactive Two-Day Workshop

To negotiate successfully in today’s dynamic business environment, you need more than just persuasive tactics at the negotiating table. Join us for our interactive two-day workshop on Effective Negotiation. This program is designed to help you build and refine skills needed to master the negotiation process.

Led by Dr. Maureen Ambrose, Gordon J. Barnett Professor of Business Ethics, UCF Department of Management, this workshop will help you achieve outstanding results in any negotiation. Participants will develop a framework of comprehensive principles, strategies, and tactics that will help them prepare and execute negotiation deals in a variety of settings and industries.


Negotiation is crucial in all organizations and virtually every aspect of life. This program is designed for middle-to-senior-level managers from private, public, and non-profit sectors including:

  • CEOs, CFOs and COOs
  • Presidents and Vice Presidents
  • Attorneys, Arbitrators and In-House General Counsel
  • Sales, Marketing and Business Development Personnel
  • Human Resource Managers, Purchasing and Procurement Managers and other Functional Directors and Officers
  • Lobbyists, Fund Raising and Development Officers


  • Realize your full potential as a negotiator
  • Empower yourself with the latest strategies in negotiation
  • Learn a systemic approach to negotiation you can apply immediately
  • Distinguish between distributive and integrative situations and develop appropriate resolution strategies for creating value and/or claiming value
  • Achieve better outcomes in future Negotiations
  • Earn 16 CLE, 12 Business Litigation, and 13 HRCI credits


$750 per participant

UCF Alumni, non-profit organization, and multiple-registration discounts available. more info




Maureen L. Ambrose, Ph.D., is the Gordon J. Barnett Professor of Business Ethics in the College of Business at the University of Central Florida. She received her PhD from the University of Illinois. Prior to joining UCF, she served on the faculty at the University of Iowa and the University of Colorado, where she was also Director of Research for the College of Business. She has been a visiting scholar at the London School of Economics in the UK, EM-Lyon and the Université de Toulouse in France, and Instituto d’Empressa in Madrid.
Prof. Ambrose’s teaching interests include negotiation and conflict management, organizational behavior, leadership, and team and group effectiveness. She has taught Negotiation, Conflict resolution and Organizational Behavior course in the UCF Executive MBA classes. She has provided executive development programs in management, organizational behavior, human resource management, and negotiation to national and international firms and industry groups.


Workshop Overview

Day 1 – Wednesday

8:30 a.m. – 4:45 p.m.

  • Assessing Your Negotiation Style
  • Bargaining Style Inventory & PINS
  • Introductory simulation role-play negotiation over the price of a property.
    • A framework for conceptualizing negotiation.
    • A discussion of opening offers, targets, and  objectives
  • A two-party, multi-issue negotiation in the context of job negotiation
  • Creating Value
    • A framework for value creation
    • A discussion of the power of interests, differences, questions, and packages
    • Strategies for creating value

Day 2 – Thursday

8:30 a.m. – 4:30 p.m.

  • Introduction of a framework for planning for negotiation
  • Application of negotiation planning skills in groups
  • Two-party, multi-issue negotiation between agents for an opera singer and an opera house. Provides an opportunity for exploring value creation and value claiming.
  • Preparation for multi-party negotiation exercise.
  • A complex multi-party, multi-issue negotiation between a mining company and the government of a small town regarding environmental clean-up. Provides an opportunity for information exchange, value creation, value claiming, and introduces inter-team and intra-team dynamics.
  • Effective Negotiation
    • Take-aways & Q&A





“This is an excellent program with a good mix of lectures and group activities. Whether you are looking to improve your professional negotiation skills or just drive a better bargain next time you buy a car, you can benefit from this seminar.”

— Sherry Andrews, Associate General Counsel, UCF

“This workshops provided an excellent opportunity to hone negotiation skills with real-life complex negotiations that you can feel invested in and develop actual workable solutions.”

— Jennifer Falagrady, Director, Sales Development, Turbine technology Services Corp

“The course provides an opportunity to learn advanced negotiation techniques with an experiential learning component that eases reticence and empowers confidence.”

— Carol Platt, Association Executive, Osceola County Association of Realtors

“The information and techniques I learned here benefited me immediately. I highly recommend this workshop to current and future negotiators.”

— Taylor Huddleston, Executive Vice President, Williams Company


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