Where Diversity and Innovation Meet
Hip-hop is a cultural tool that helps students learn innovation, entrepreneurship, strategy, risk-taking, marketing, sales, analytics and much more. Today’s students are exposed to hip-hop across social media, music in coffee shops, various products and the consistent tie-in with sport and sport business management. The new Business of Hip-Hop Innovation & Creative Industries Certificate from UCF College of Business is the first academic program of its type to be offered by a college of business.
|SPB 4932 – The Business of Hip-Hop Innovation and Entrepreneurship||3||College of Business||Hybrid/Main Campus||Fall/Spring|
|SPB 3003 Introduction to Sport Business Management||3||College of Business||Face-to-Face/Main Campus||Fall/Spring|
|AFA 3371 The Evolution of Hip Hop||3||College of Arts & Humanities||Online||Fall/Spring/Summer|
|ENT 3613 Creativity and Entrepreneurship||3||College of Business||Face-to-Face/Main Campus||Fall/Spring/Summer|
Students who successfully complete the certificate will receive a commemorative 12-inch vinyl certificate that lists the four required courses and the skill sets attained through the certificate experience. This will add some hip-hop flavor to any on-site or home office as a dope artifact. The ultimate nostalgia stamp of Hip-Hop culture.
Who Should Enroll
Students who are interested in learning culturally relevant approaches from the perspective of innovation of Hip-Hop culture should enroll. This certificate is open to all current UCF students and can be completed in a year.
Meet the Faculty
Bill AdlerGuest Speaker & Founding PR Director of Def Jam
Scott Bukstein, J.D.Undergraduate Program Director & Associate Instructor of Sport Business Management
Cameron Ford, Ph. D.Associate Professor, Management;
Founding Director, Center for Entrepreneurial Leadership and StarterLab
Director, UCF Blackstone LaunchPad
Donald Harrell, M.A.Adjunct Instructor, Department of History
Brandon Martin, Ed.D.Adjunct, UCF Business of Hip Hop; Athletic Director, University of Missouri-Kansas City
Mark MoonGuest Speaker & Hip Hop Enthusiast
Reggie SaundersSenior Director, Entertainment Marketing at Jordan Brand; Adjunct Faculty, UCF Sport Business Management & Hip-Hop Certificate
Sharon Yee, Ph.D.Guest Speaker, Business of Hip-Hop Innovation Certificate; Faculty, Sociology Department, Glendale Community College, AZ
Business of Hip Hop News
The Business of Hip Hop Innovation Research Lab and Studio