Where Diversity and Innovation Meet
Hip-hop is a cultural tool that helps students learn innovation, entrepreneurship, strategy, risk-taking, marketing, sales, analytics and much more. Today’s students are exposed to hip-hop across social media, music in coffee shops, various products and the consistent tie-in with sport and sport business management. The new Business of Hip-Hop Innovation & Creative Industries Certificate from UCF College of Business is the first academic program of its type to be offered by a college of business.
Course | Credits | College | Format/Location | Offered |
---|---|---|---|---|
SPB 4932 – The Business of Hip-Hop Innovation and Entrepreneurship | 3 | College of Business | Hybrid/Main Campus | Fall/Spring |
SPB 3003 Introduction to Sport Business Management | 3 | College of Business | Face-to-Face/Main Campus | Fall/Spring |
AFA 3371 The Evolution of Hip Hop | 3 | College of Arts & Humanities | Online | Fall/Spring/Summer |
ENT 3613 Creativity and Entrepreneurship | 3 | College of Business | Face-to-Face/Main Campus | Fall/Spring/Summer |
Program Overview
Students who successfully complete the certificate will receive a commemorative 12-inch vinyl certificate that lists the four required courses and the skill sets attained through the certificate experience. This will add some hip-hop flavor to any on-site or home office as a dope artifact. The ultimate nostalgia stamp of Hip-Hop culture.
Who Should Enroll
Students who are interested in learning culturally relevant approaches from the perspective of innovation of Hip-Hop culture should enroll. This certificate is open to all current UCF students and can be completed in a year.
Founding Director
Meet the Faculty
-
Bill Adler
Guest Speaker & Founding PR Director of Def Jam -
Scott Bukstein, J.D.
Undergraduate Program Director & Associate Instructor of Sport Business Management -
Cameron Ford, Ph. D.
Associate Professor, Management;
Founding Director, Center for Entrepreneurial Leadership and StarterLab
Director, UCF Blackstone LaunchPad -
Donald Harrell, M.A.
Adjunct Instructor, Department of History -
Brandon Martin, Ed.D.
Adjunct, UCF Business of Hip Hop; Athletic Director, University of Missouri-Kansas City -
Mark Moon
Guest Speaker & Hip Hop Enthusiast -
Reggie Saunders
Senior Director, Entertainment Marketing at Jordan Brand; Adjunct Faculty, UCF Sport Business Management & Hip-Hop Certificate -
Sharon Yee, Ph.D.
Guest Speaker, Business of Hip-Hop Innovation Certificate; Faculty, Sociology Department, Glendale Community College, AZ
Business of Hip Hop News
The Business of Hip Hop Innovation Research Lab and Studio