Where Diversity and Innovation Meet

HipHop is a cultural tool that helps students learn innovation, entrepreneurship, strategy, risk-taking, marketing, sales, analytics and much more. Today’s students are exposed to HipHop across social media, music in coffee shops, various products and the consistent tie-in with sport and sport business management. The new Business of HipHop Innovation & Creative Industries Certificate from UCF College of Business is the first academic program of its type to be offered by a college of business.


News 13 In Depth with Dr. Keith Harrison


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‘Why wouldn’t you invest in something that started with two turntables and a microphone and is now a trillion-dollar business?’
— Dr. C. Keith Harrison in Financial Times


Required Courses can be taken in a summer plus one semester or a semester plus one summer and a year max.
Course Credits College Format/Location Offered
SPB 4932 – The Business of HipHop Innovation and Entrepreneurship 3 College of Business Hybrid/Main Campus Fall/Spring
SPB 3003 Introduction to Sport Business Management 3 College of Business Face-to-Face/Main Campus Fall/Spring
AFA 3371 The Evolution of Hip Hop 3 College of Arts & Humanities Online Fall/Spring/Summer
ENT 3613 Creativity and Entrepreneurship 3 College of Business Face-to-Face/Main Campus Fall/Spring/Summer


Program Overview

Students who successfully complete the certificate will receive a commemorative 12-inch vinyl certificate that lists the four required courses and the skill sets attained through the certificate experience. This will add some HipHop flavor to any on-site or home office as a dope artifact. The ultimate nostalgia stamp of HipHop culture.

Who Should Enroll

Students who are interested in learning culturally relevant approaches from the perspective of innovation of HipHop culture should enroll. This certificate is open to all current UCF students and can be completed in a year.


Founding Director

Meet the Faculty