Where Diversity and Innovation Meet
HipHop is a cultural tool that helps students learn innovation, entrepreneurship, strategy, risk-taking, marketing, sales, analytics and much more. Today’s students are exposed to HipHop across social media, music in coffee shops, various products and the consistent tie-in with sport and sport business management. The new Business of HipHop Innovation & Creative Industries Certificate from UCF College of Business is the first academic program of its type to be offered by a college of business.
|SPB 4932 – The Business of HipHop Innovation and Entrepreneurship||3||College of Business||Hybrid/Main Campus||Fall/Spring|
|SPB 3003 Introduction to Sport Business Management||3||College of Business||Face-to-Face/Main Campus||Fall/Spring|
|AFA 3371 The Evolution of Hip Hop||3||College of Arts & Humanities||Online||Fall/Spring/Summer|
|ENT 3613 Creativity and Entrepreneurship||3||College of Business||Face-to-Face/Main Campus||Fall/Spring/Summer|
Students who successfully complete the certificate will receive a commemorative 12-inch vinyl certificate that lists the four required courses and the skill sets attained through the certificate experience. This will add some HipHop flavor to any on-site or home office as a dope artifact. The ultimate nostalgia stamp of HipHop culture.
Who Should Enroll
Students who are interested in learning culturally relevant approaches from the perspective of innovation of HipHop culture should enroll. This certificate is open to all current UCF students and can be completed in a year.
Meet the Faculty
Bill AdlerGuest Speaker & Founding PR Director of Def Jam
Dominique BocanegraProgram Manager, Hiphop Archive & Research Institute at the Hutchins Center, Harvard University
Scott Bukstein, J.D.Senior Instructor, Sport Business Management
Cameron Ford, Ph. D.Associate Professor, Management;
Founding Director, Center for Entrepreneurial Leadership,
Executive Director, UCF Blackstone LaunchPad
Donald Harrell, M.A.Adjunct Instructor, Department of History
Brandon Martin, Ed.D.Adjunct, UCF Business of Hip Hop; Athletic Director, University of Missouri-Kansas City
Mark MoonGuest Speaker & Hip Hop Enthusiast
Reggie SaundersSenior Director, Entertainment Marketing at Jordan Brand; Adjunct Faculty, UCF Sport Business Management & Hip-Hop Certificate
Sharon Yee, Ph.D.Guest Speaker, Business of Hip-Hop Innovation Certificate; Faculty, Sociology Department, Glendale Community College, AZ
Business of Hip Hop News
The Business of Hip Hop Innovation Research Lab and Studio