Biography

Ze Wang is Associate Professor in Marketing at the College of Business Administration. She received her PhD from University of Kansas in 2010. Dr. Wang’s research focuses on consumer behavior and customer experience analysis. In specific, her research interests span and combine three main areas: employee-customer interface and frontline management, social media and consumer-generated content analysis, and the cognitive and affective biases in consumers’ judgment and decision making. Her work has been published at Journal of Consumer Research, Marketing Science, International Journal of Research in Marketing, Academy of Management Journal, Journal of Experimental Psychology, among others.

Dr. Wang is strongly committed to bring new insights from research to the classroom. She collaborates with local business community in guest speaker series and “live” projects to provide practical learning experience to students. At University of Central Florida, Dr. Wang delivers a variety of courses including Marketing Strategy, Consumer Behavior, Services Marketing, Doctoral Seminar on Consumer Behavior, and Directed Independent Research.”