Ze Wang, Ph.D.

Assistant Professor of Marketing

Ze Wang, Ph.D.

Biography

Ze Wang is Assistant Professor in Marketing at the College of Business Administration. She received her PhD from University of Kansas in 2010. Dr. Wang’s research focuses on consumer behavior and customer experience analysis. In specific, her research interests span and combine three main areas: employee-customer interface and frontline management, social media and consumer-generated content analysis, and the cognitive and affective biases in consumers’ judgment and decision making. Her work has been published at Marketing Science, International Journal of Research in Marketing, and Academy of Management Journal.

Dr. Wang is strongly committed to bring new insights from research to the classroom. She also collaborates with local business community in guest speaker series and “live” projects to provide practical learning experience to students. At University of Central Florida, Dr. Wang delivers a variety of courses including Consumer Behavior, Services Marketing, Doctoral Seminar on Consumer Behavior, and Directed Independent Research courses.

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In the News

Research and Publications

  • Effects of Guilt and Sadness on Carbohydrate Consumption
    in AMA Winter Marketing Educators’ Conference Proceeding, eds. Gary Hunter and Tom Steenburgh, Vol. 25.
  • A Three-Year Effect: Impact of Smile Strength on Perceived Age
    in AMA Winter Marketing Educators’ Conference Proceeding, eds. Gary Hunter and Tom Steenburgh, Vol. 25.