Scott Bukstein, J.D.

Associate Program Director and Instructor of Sport Business Management

Scott Bukstein, J.D.


Scott Bukstein has been a faculty member within the College of Business Administration at UCF since January 2010. He is responsible for directing the Undergraduate Sport Business Management Program at UCF and is the Associate Director of the DeVos Graduate Sport Business Management Program.

As Associate Director of the DeVos Graduate Sport Business Management Program, Prof. Bukstein helps lead one of the most prestigious graduate sport business management programs in the world. He also leads the operations of an undergraduate academic program of about 400 students. In this role, he develops and manages business relationships with sport and entertainment organizations to establish volunteer, internship and job opportunities for students in the program. Bukstein also is the faculty advisor for the Sport Business Club at UCF.

He teaches the following undergraduate courses: Introduction to Sport Business Management (SPB 3003), Business Law in Sport and Entertainment (GEB 4824), Event and Facility Management in Sport (SPB 4304), Business Analytics in Sport (SPB 3930H), and Diversity and Social Issues in Sport (SPB 3603).

Bukstein teaches the following graduate courses: Sport Law (SPB 6406), U.S. Sport Industries: Challenges and Opportunities (SPB 6608), Event and Facility Management in Sport (SPM 6108), Professional Selling in Sport (SPB 6715C), and Sport Analytics (SPB 6706).

In addition, he is an Adjunct Instructor within the College of Business at the University of South Florida and has served as a lecturer during the annual summer Business of Sport Program at the University of Colorado. Bukstein also served as an Adjunct Assistant Professor within the Goizueta Business School at Emory University from 2013-15.

Bukstein is a consultant and researcher for the National Football League (NFL). He works with his colleague and mentor Dr. C. Keith Harrison to advise the NFL on various matters related to occupational mobility patterns of leaders within the NFL, as well as on female spectators and influencers of the NFL brand. Examples of research reports co-authored by Harrison and Bukstein for the NFL are available at and

Bukstein recently served as a consultant for the Ross Initiative in Sports for Equality (RISE), which is a not-for-profit organization founded by Miami Dolphins team owner Stephen Ross. Bukstein and Harrison developed and implemented a comprehensive academic curriculum focused on diversity, inclusion, respect and equality in sport.

Before joining the faculty at UCF, Bukstein was an Adjunct Instructor at Saint Leo University. He taught Legal Issues in Sport and Risk Management in Sport courses.

Bukstein earned a bachelor’s degree in Sport Management and Communications from the University of Michigan. He received his law (juris doctorate) degree from the University of Minnesota Law School. Prior to becoming a college professor and administrator, Bukstein worked as a corporate attorney at Faegre & Benson LLP (now Faegre Baker Daniels) in Minneapolis, where he represented clients in a wide variety of transactional matters, including public and private mergers and acquisitions, corporate finance and securities, venture capital financings, and general corporate counseling. Bukstein provided legal counsel to several sport organizations, including negotiating the Naming Rights Agreement for Target Corporation’s sponsorship of the new Minnesota Twins baseball stadium and representing the Minnesota Hockey Ventures Group in its sale of the Minnesota Swarm lacrosse team. He is currently a licensed attorney in the State of Minnesota.

His research focus is on the intersection of sport and the law, collective bargaining in professional sport, business analytics in sport, the business of collegiate athletics and professional sport, the perceptions and academic performance of college student-athletes, mobility patterns and career paths of coaches and other executives, marketing to female sport consumers and influencers, and leadership and diversity/inclusion issues in sport. He has published numerous peer-reviewed journal articles as well as book chapters.

He is the co-editor of a recently published book, “Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency,” which is available on Amazon. In addition, he is writing another book titled “Collective Bargaining in Sports,” which is scheduled for publication by Routledge in 2018.

Bukstein served as a member of the Editorial Review Board for the Journal of Issues in Intercollegiate Athletics (JIIA) from 2010-14, and currently serves as a member of the Editorial Review Board for the Journal of Higher Education Athletics & Innovation (JHEAI).

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In the News

Research and Publications

  • The Business and Governance of College Sport: Practical Strategies for Thought Leaders in Athletics and Higher Education to Improve the Overall Student-Athlete Experience
    Recent discussions amongst scholars and practitioners with respect to current issues in National Collegiate Athletic Association (NCAA) Division I college athletics have focused on areas such as the widespread commercialization of amateur sports, consistent corruption within athletics departments at NCAA member institutions, extensive exploitation of student-athletes, and the necessity of a “pay for play” employee compensation model for student-athletes (Benedict & Keteyian, 2014; Branch, 2011; Huma & Staurowsky, 2012; Nocera & Strauss, 2016; Southall & Staurowsky, 2013; Staurowsky et al., 2015). However, there has been minimal scholarly and industry discourse on how to leverage some of the revenues generated at the NCAA, conference, and individual athletics program levels in order to develop innovative and sustainable higher education solutions that would prepare all student-athletes for career and personal success after participation in college athletics.
  • Implementing a Franchise Player Designation System in the National Basketball Association
    During the most recent Collective Bargaining Agreement (CBA) negotiation process in 2010-11 between National Basketball Association (NBA) team owners and the National Basketball Players Association (NBPA), the owners proposed adding a new element to the then-current free agency rules—a “franchise player designation.” A franchise tag would have allowed each NBA team to designate one player…
  • Preparing for Another Round of Collective Bargaining in the National Basketball Association
    In December 2011, National Basketball Association (NBA) team owners and the National Basketball Players Association (NBPA) entered into a new Collective Bargaining Agreement (CBA). The term of the CBA is ten NBA seasons, from December 8, 2011 through June 30, 2021. However, the NBA and the NBPA each have an option to terminate the agreement effective as of June 30, 2017 following the sixth season of the current CBA; the options must be exercised on or before December 15, 2016.
  • White College Students’ Explanations of White (and Black) Athletic Performance: A Qualitative Investigation of White College Students
      While the sport sociology community has had a long-running conversation about the relationship between athletes’ success and race, there are few empirical investigations of individuals’ attitudes regarding the connection of race and athletic performance. This study on White college students’ explanations of White (and African American) athleticism attempts to push this discussion of race…