C. Keith Harrison, Ed.D.Associate Chair for Faculty, Research & Academic Affairs
C. Keith Harrison, Ed.D.
Dr. C. Keith Harrison is the Associate Chair for Faculty, Research & Academic Affairs of the DeVos Sport Business Management Graduate Program and founding director (2006-14) of The Minor that’s Major™ Sport Business Management Undergraduate Program. In addition to his role as Faculty and Innovative Curriculum Coordinator of the DeVos Sport Business Management Programs, Dr. Harrison also served as Interim and Acting DeVos Chair in the College of Business during the Fall 2014 semester.
Dr. Harrison has contributed in the area of academic innovation and scholarship over the last decade to one of the most prestigious graduate sport business management programs. SportBusiness International recently ranked the DeVos Graduate Program as one of the “Top 2” graduate programs in the United States and worldwide. Dr. Harrison has taught leadership, diversity and sport marketing at the graduate level, and currently teaches diversity as well as co-teaches with Reggie Saunders (Director of Global Marketing, Jordan Brand) innovation and entrepreneurship in sport and entertainment at the undergraduate level.
Dr. Harrison is also an Adjunct Associate Professor at Emory University’s Goizueta Business School. Dr. Harrison has over two decades of university research, teaching and service experience at the community college level (Cerritos, Fullerton and Cypress) and university level (Washington State University, Indiana University, University of Michigan, Arizona State University, and UCF). A former NCAA scholar-athlete that was a center on the football team and graduated from West Texas A&M University, Harrison went on to earn his graduate degrees at California State University (Dominguez Hills) and the University of Southern California. Dr. Harrison has numerous peer-reviewed journal articles and book chapters that all disseminated from the Paul Robeson Research Center for Academic and Athletic Prowess established in Ann Arbor (1998). Dr. Harrison was Co-Editor of the Journal of Issues in Intercollegiate Athletics (2009-2011) housed at the University of North Carolina (Chapel-Hill). He is currently Editor of the Journal of Higher Education Athletics housed at Oklahoma University. He also is the co-editor of a recently published book, “Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency,” which is available on Amazon.
Dr. Harrison’s career focus is in a few areas: the identity of the student-athlete and professional athlete experience; diversity and inclusion issues related to gender and race relations in education, business, sport and entertainment; and the marketing of emerging multicultural demographics in the global environment in terms of fan engagement. Dr. Harrison’s brief list of clients/partnerships past and present include the NFL, the Minnesota Vikings, Oakland Raiders, Miami Dolphins, University of Oregon, Jordan Brand, Boise State University, UCLA’s School of Education, Wharton Sports Business Academy, UC-Boulder’s Business of Sport Certificate Program, Florida Citrus Sports and numerous intercollegiate athletic departments through his co-founded non-profit Scholar-Baller™.
Since 2012, Dr. Harrison has been the principal investigator/researcher and co-author with Scott Bukstein for the NFL’s “Good Business” series in terms of diversity and inclusion initiatives within the NFL as well as on female spectators and influencers of the NFL brand. Harrison also serves as the lead educational consultant for the Ross Initiative in Sports for Equality (RISE), which is a not-for-profit organization founded by Miami Dolphins team owner Stephen Ross. Dr. Harrison and Scott Bukstein are also responsible for developing and implementing a comprehensive academic curriculum focused on diversity, inclusion, respect and equality in sport along with creating marketing and branding content for RISE. Harrison is a guest columnist for Sport Business Journal in the area of cultural innovation in sport business and entertainment management.
In the News
WalletHub.com: Best and Worst Cities for Basketball FansKeith Harrison, Associate Chair for Faculty, Research & Academic Affairs of the DeVos Sport Business Management Graduate Program at UCF College of Business, weighs in on the best basketball cities in the U.S.
What cultural diversity can teach sports about engagementStreet & Smith's SportsBusiness Daily Global Journal
CSUN, UCF Partner for Study on Female Fan ExperienceCSUN Athletics is proud to announce a new partnership with two professors within the College of Business at the University of Central Florida (UCF), Dr. C. Keith Harrison and Scott Bukstein. The two groups will begin a new collaborative project in early November 2014 that will examine the female demographic at CSUN athletic events in…
High School Students Learn Sports Business Leadership from UCF ProfessorsUCF College of Business Administration faculty members C. Keith Harrison and Scott Bukstein were instructors for a series of four workshops at the Wharton Sports Business Academy this summer.
Research and Publications
White College Students’ Explanations of White (and Black) Athletic Performance: A Qualitative Investigation of White College StudentsWhile the sport sociology community has had a long-running conversation about the relationship between athletes’ success and race, there are few empirical investigations of individuals’ attitudes regarding the connection of race and athletic performance. This study on White college students’ explanations of White (and African American) athleticism attempts to push this discussion of race…
Occupational Mobility Patterns: A Case Study of Leadership and Access in the National Football LeagueThis short report provides a preliminary overview and analysis of data on coaching mobility patterns in the National Football League (NFL). Previous studies in this area have generally focused on the effectiveness of the Rooney Rule (for example, analyzing the hiring process and proposing new strategies to increase the number of non-White head coaches)…
Canaries in the Goal Mines: A Timely Analysis of College Athletics and the Role of Student-AthletesIn July 2012, the National Collegiate Athletic Association (NCAA) imposed severe sanctions on The Pennsylvania State University (Penn State) athletics program related to allegations of sexual abuse occurring in Penn State athletics facilities. Sanctions included a $60 million fine, a four-year postseason ban for the Penn State football team, a significant reduction in athletics…