Amit Joshi, Ph.D.Associate Professor of Marketing
Amit Joshi, Ph.D.
Amit Joshi earned his Bachelor’s degree in Mechanical Engineering from the University of Pune, and then a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management, Calcutta, India.
At UCLA, Amit worked on persistence modeling using econometric time-series methods, applying these techniques to study the financial impact of marketing instruments, such as advertising. His dissertation won an honorable mention in the 2004 Alden G. Clayton Dissertation Proposal Competition.
Amit has extensively applied these and other techniques to the domain of the entertainment industry, investigating questions such as the impact of advertising on studio stock prices, why movie stars get such high salaries, whether movies based on best-selling books actually work and the impact of search, blogs and traditional media on product performance. His research, which uses econometric models, is targeted towards solving interesting, managerially relevant problems. Dr. Joshi’s research has appeared in Journal of Marketing, Marketing Science and Journal of the Academy of Marketing Science, and his research has been recognized with Robert D. Buzzell Best Paper Award (2006) and the MSI / H. Paul Root Award (2010).
Amit has also won awards for his teaching, at the Undergraduate, MBA and Executive levels.
Prior to earning his PhD, Amit worked for Cadbury India Ltd., a company of the Cadbury-Schweppes group, which is India’s biggest confectionery manufacturer.
His other interests include playing and watching cricket, reading and music.
- PhD (Marketing) – UCLA Anderson School of Management
- P.G.D.M. – Indian Institute of Management, Calcutta
- B.E. (Mechanical Engg) – University of Pune
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In the News
WESH 2: Olympics issues trademark warning to businessesThe sixth day of Olympic competition is underway in Rio de Janeiro, and no matter the location of the event, the iconic Olympic rings are seen everywhere. They can be seen all over the broadcast and on logos, but if anyone tries to use those rings, or any other Olympic symbol, they should be aware that it could get them into legal trouble. For the Olympic athletes, winning gold comes from a lifetime of hard work. For some businesses, though, all it takes is a sign.
Amit Joshi Interviewed on my65Amit Joshi, Ph.D. Amit Joshi, Ph.D. was interviewed by Fox 35/my65's John Brown on various topics, including social media and movies to the stock price impact on marketing.
Super Bowl advertisers may resort to ‘guerrilla’ means to get eyesAmit Joshi, Ph.D. In the high-stakes battle between advertisers at this year’s Super Bowl, top corporate brands such as Budweiser, Doritos and Pepsi are once again spending record amounts for precious time during Sunday’s big game. But some researchers and advertising veterans say a more low-key guerrilla marketing campaign might be a better option…
Research and Publications
The Direct and Indirect Effects of Advertising Spending on Firm ValueCo-authored with Prof. Dominique Hanssens. January 2010, Journal of Marketing, 74.
Movie Advertising and the Stock Market Valuation of Studios: A Case of Great Expectations?Co-authored with Prof. Dominique Hanssens. March-April 2009, Marketing Science, 28, 2, 239-250.
Adapting to succeed? Leveraging the brand equity of best sellers to suceed at the box officeCo-authored with Huifang Mao. 2012, Journal of the Academy of Marketing Science.
A Meta-analysis of Electronic WOM ElasticityCo-authored with Ya You and Gautham Vadakkepatt. March 2015, Journal of Marketing
Video and Media
Marketing and Social Media
Featured Faculty: Amit Joshi, Ph.D.
University of Central Florida