About the Program

Welcome to the DeVos Sport Business Management Graduate Program at the University of Central Florida. Our comprehensive curriculum provides a unique, team-­based, integrative business approach and a global sports network in a hands­-on environment. The DeVos program offers students the opportunity to earn their Master’s in Sports Business Management (MSBM) and a Master of Business Administration (MBA). Focusing on ethics, diversity, leadership and community service, the DeVos Program attracts the brightest and most committed students from across the country and across the globe.

We admit students based on their total package of academic success, professional and community service experience, commitment to teamwork, and other factors that show the admissions committee whether the applicant is a good fit for the DeVos Program. The endowment for the program was a $2.5 million gift made by Mr. & Mrs. DeVos, which was matched by the State of Florida. The endowment, in addition to the donated scholarships, allows the program to have either scholarships or graduate assistant positions available for all students.

The DeVos Program is an integrative “living classroom” with a rigorous and comprehensive academic schedule that keeps the cohort of students together throughout their two­ year coursework. The core curriculum of the DeVos Sport Business Management Program incorporates UCF College of Business Administration core classes, unique sport business classes and other specialized classes that emphasize the social impact of sport. Students are given interactive real ­world projects and programs that allow them to work along ­side world-class sport business leaders, while building a network of contacts that help create rewarding post-­graduation opportunities.

Additionally, graduates will discover the role of sport in society, how the power of sport can help create a more inclusive society and how the responsibility of the power of sport should be used to make a difference.

We are proud of the work of our past and present students, and look forward to seeing what future admitted DeVos cohorts will bring. Some of the major accomplishments of DeVos students are:

  • In 2015, SportBusiness International named the DeVos Program as one of the TOP 2 graduate level degree sport business programs.
  • DeVos has gone from the newest program in 2002 to being named one of the top five programs in America by the Wall Street Journal, The New York Times, ESPN The Magazine, and Forbes Magazine.
  • In 2009, the DeVos Program was named the nation’s number one MBA program for service and leadership. DeVos graduate students have volunteered over 47,000 hours of community service since inception of the program in 2004.
  • The Class of 2008, in conjunction with the National Consortium for Academics and Sport, formed the Hope for Stanley Foundation, which is dedicated to help the survivors of Hurricane Katrina rebuild their homes and lives in New Orleans. DeVos students have spent 45 weeks helping to rebuild more than 120 homes in New Orleans.
  • Successfully funded class trips through fundraising opportunities with ESPN World Wide of Sports, Daytona International Speedway, Orlando Magic, Tampa Bay Rays, Orlando City Soccer, etc. The trip for the Class of 2016 was to New York City, where our students met with executives at the New York Mets, St. John’s University, the NBA League Office, the NFL League Office, the MLS League Office, Madison Square Garden and toured ESPN headquarters in Bristol, Connecticut. Along with meeting with their leadership team, the Class of 2016 was able to meet and spend time with Commissioners from the NBA, NFL and MLS. The Class of 2015 took their trip to Chicago, Illinois, where students met with executives from Navigate Research, Big Ten Conference Office, University of Notre Dame, Chicago Bears, Chicago Bulls and Chicago Cubs.

Some of the major announcements to come out of the DeVos Program in the last two years:

  • It was announced in 2012 that Donna Orender, Judy Sweet, Cathy Andruzzi and Dan Guerrero had become senior associate directors of the DeVos Program. Orender is the former president of the WNBA. Sweet was the first woman to be an athletics director at a DI school and the first woman to be NCAA president. Andruzzi is a former successful Women’s Collegiate Basketball Coach and consultant. Guerrero is athletics director at UCLA. In 2013, Floyd Keith, the former director of the Black Coaches and Administrators, joined this prestigious group
  • In 2015, Charlie Freeman, Executive Vice President and Chief Operating Officer of the Orlando Magic, became the chair of the DeVos National Advisory Board.
  • The DeVos Program now has a unique and exclusive partnership with ESPN which includes an Annual ESPN Executive-­in­-Residence Program, internship opportunity exclusive for a DeVos student, real world experience projects as a part of the sports marketing class, senior management presence in the DeVos Board of Advisors and administrative speakers provided throughout the year. It is the only program in the country with such a relationship with ESPN.

DeVos students and graduates are business leaders committed to using the power of sport to improve life in a more-inclusive society. The program is the premier “living classroom” in sports business management education.


About Richard and Helen DeVos

Richard and Helen DeVos are the namesakes and founders of the DeVos Sport Business Management Program at UCF. They are owners of RDV Sports and the Orlando Magic and their values set the ethical standards for the program. The Magic are consistently recognized for their positive impact on the Central Florida community through philanthropic investments and community outreach. Similarly under the DeVos leadership, the DeVos Program puts in thousands of hours of community service annually, and over the history of the program has improved the Central Florida area as well as the city of New Orleans in the wake of Hurricane Katrina.

A native of Grand Rapids, Michigan, Richard DeVos is the co-founder of Amway Corp., a global leader in direct selling. He has been the recipient of numerous achievement awards, as well as 13 honorary doctorate degrees. He has written four books: BELIEVE!, Compassionate Capitalism, Hope From My Heart: Ten Lessons for Life, and most recently, Ten Powerful Phrases for Positive People. Along with his wife, Helen, they created the Richard and Helen DeVos Foundation to support organizations in which they believe in. The DeVos family is dedicated to the entrepreneurial spirit and helping people live better lives. This spirit is passed on to the students of the DeVos Program who produce high quality work for clients in the sports and entertainment industry while using the power of sport to positively impact communities.

Richard & Helen DeVos